---
title: "Dailies: search popularity and Share of Search in New Zealand"
description: "Dailies makes contact lenses sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dailies"
publisher: "Brandwave"
---

# Dailies: search popularity and Share of Search in New Zealand

Dailies makes contact lenses sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dailies
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among contact lens brands**: 26.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Contact lens brands | 2 | 26.3% | 830 |

- [Contact lens brands](/demand/nz/categories/nz-contact-lens-brands)

## How has branded search demand for Dailies changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dailies in New Zealand fell from 1.3K to 830.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand decreased from 29.5% to 26.3%.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand peaked at 32.1% in December 2025 and was lowest at 21% in May 2026.

## How did search popularity change for New Zealand contact lens brands in August 2026?

- In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
- In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.
- In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%.
- In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.
- In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Contact lens brands | 1.3K | 29.5% | 2 |
| Nov 2025 | Contact lens brands | 940 | 29.6% | 2 |
| Dec 2025 | Contact lens brands | 880 | 32.1% | 1 |
| Jan 2026 | Contact lens brands | 740 | 24% | 2 |
| Feb 2026 | Contact lens brands | 910 | 26.5% | 2 |
| Mar 2026 | Contact lens brands | 1.4K | 27.5% | 2 |
| Apr 2026 | Contact lens brands | 790 | 24.8% | 2 |
| May 2026 | Contact lens brands | 1K | 21% | 2 |
| Jun 2026 | Contact lens brands | 930 | 23.7% | 2 |
| Jul 2026 | Contact lens brands | 910 | 25.6% | 2 |
| Aug 2026 | Contact lens brands | 830 | 26.3% | 2 |
| Sep 2026 | Contact lens brands | — | — | — |

## How is Dailies measured?

Brandwave collects information about searches that people make online using Dailies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alcon dailies total 1”
- “dailies 1 contacts”
- “dailies aquacomfort”
- “dailies aquacomfort plus”
- “dailies contact lenses”
- “dailies contacts”
- “dailies lenses”
- “dailies total 1”
- “dailies total 1 90”
- “dailies total 1 multifocal”
- “dailies total lenses”
- “focus dailies contact lenses”

## Which contact lens brands compete with Dailies?

- [Acuvue](/demand/nz/brands/acuvue): Head-to-head: /demand/nz/compare/acuvue-vs-dailies
- [Biofinity](/demand/nz/brands/biofinity): Head-to-head: /demand/nz/compare/biofinity-vs-dailies
- [Air Optix](/demand/nz/brands/air-optix): Head-to-head: /demand/nz/compare/air-optix-vs-dailies
- [Bausch + Lomb](/demand/nz/brands/bausch-lomb): Head-to-head: /demand/nz/compare/bausch-lomb-vs-dailies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dailies: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dailies

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dailies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.