--- title: "D-ID: search popularity in New Zealand" description: "D-ID is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/d-id" publisher: "Brandwave" --- # D-ID: search popularity in New Zealand D-ID is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: D-ID - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among AI avatar video platforms**: 35.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI avatar video platforms | 2 | 35.3% | 2.4K | - [AI avatar video platforms](/demand/nz/categories/nz-ai-avatar-video-platforms) ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. D-ID is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for D-ID changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for D-ID in New Zealand held steady at 2.4K. - Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand increased from 31.8% to 35.3%. - Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand peaked at 35.3% in September 2026 and was lowest at 25.5% in April 2026. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%. - In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%. - In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%. - Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026. - Estimated monthly branded searches for Colossyan in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI avatar video platforms | 2.4K | 31.8% | 2 | | Nov 2025 | AI avatar video platforms | 2.4K | 32% | 2 | | Dec 2025 | AI avatar video platforms | 1.9K | 32% | 2 | | Jan 2026 | AI avatar video platforms | 1.9K | 28.6% | 2 | | Feb 2026 | AI avatar video platforms | 1.9K | 28.5% | 2 | | Mar 2026 | AI avatar video platforms | 2.4K | 29.1% | 2 | | Apr 2026 | AI avatar video platforms | 1.9K | 25.5% | 2 | | May 2026 | AI avatar video platforms | 2.4K | 30.3% | 2 | | Jun 2026 | AI avatar video platforms | 1.9K | 25.6% | 2 | | Jul 2026 | AI avatar video platforms | 1.9K | 30% | 2 | | Aug 2026 | AI avatar video platforms | 1.9K | 26.1% | 2 | | Sep 2026 | AI avatar video platforms | 2.4K | 35.3% | 2 | ## How are D-ID’s branded searches counted? Brandwave collects information about searches that people make online using D-ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “d id” - “d-id” - “did” ## Which AI avatar video platforms compete with D-ID? - [HeyGen](/demand/nz/brands/heygen): Head-to-head: /demand/nz/compare/d-id-vs-heygen - [Synthesia](/demand/nz/brands/synthesia): Head-to-head: /demand/nz/compare/d-id-vs-synthesia - [Colossyan](/demand/nz/brands/colossyan): Head-to-head: /demand/nz/compare/colossyan-vs-d-id - [Elai](/demand/nz/brands/elai): Head-to-head: /demand/nz/compare/d-id-vs-elai ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "D-ID: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/d-id This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/d-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.