--- title: "Custom Mortgages: search popularity and Share of Search in New Zealand" description: "Custom Mortgages provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/custom-mortgages" publisher: "Brandwave" --- # Custom Mortgages: search popularity and Share of Search in New Zealand Custom Mortgages provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Custom Mortgages - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dunedin mortgage advisers**: 26.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin mortgage advisers | 2 | 26.1% | 480 | | Queenstown mortgage advisers | 2 | 14.5% | 480 | - [Dunedin mortgage advisers](/demand/nz/categories/nz-dunedin-mortgage-advisers) - [Queenstown mortgage advisers](/demand/nz/categories/nz-queenstown-mortgage-advisers) ## How has branded search demand for Custom Mortgages changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Custom Mortgages in New Zealand rose from 210 to 480. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand increased from 9.9% to 26.1%. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 28.8% in April 2026 and was lowest at 9.9% in October 2025. - Across the 11 months ending August 2026, Custom Mortgages rose from 4th to 2nd among dunedin mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand increased from 6.4% to 14.5%. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 20.1% in April 2026 and was lowest at 6.4% in October 2025. - Across the 11 months ending August 2026, Custom Mortgages rose from 5th to 2nd among queenstown mortgage advisers in New Zealand. ## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%. - In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 35.6% to 32.6%. - In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20% to 17.4%. - In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.1% to 23.9%. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%. - In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%. - In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%. - In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%. - In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin mortgage advisers | 210 | 9.9% | 4 | | Nov 2025 | Dunedin mortgage advisers | 210 | 11.4% | 4 | | Dec 2025 | Dunedin mortgage advisers | 170 | 11.6% | 4 | | Jan 2026 | Dunedin mortgage advisers | 640 | 27.5% | 2 | | Feb 2026 | Dunedin mortgage advisers | 310 | 15% | 4 | | Mar 2026 | Dunedin mortgage advisers | 560 | 23% | 2 | | Apr 2026 | Dunedin mortgage advisers | 660 | 28.8% | 2 | | May 2026 | Dunedin mortgage advisers | 450 | 20.2% | 3 | | Jun 2026 | Dunedin mortgage advisers | 640 | 26.8% | 2 | | Jul 2026 | Dunedin mortgage advisers | 330 | 18.3% | 4 | | Aug 2026 | Dunedin mortgage advisers | 480 | 26.1% | 2 | | Sep 2026 | Dunedin mortgage advisers | — | — | — | | Oct 2025 | Queenstown mortgage advisers | 210 | 6.4% | 5 | | Nov 2025 | Queenstown mortgage advisers | 210 | 6.7% | 5 | | Dec 2025 | Queenstown mortgage advisers | 170 | 7.7% | 3 | | Jan 2026 | Queenstown mortgage advisers | 640 | 19.7% | 2 | | Feb 2026 | Queenstown mortgage advisers | 310 | 9.2% | 4 | | Mar 2026 | Queenstown mortgage advisers | 560 | 15.1% | 2 | | Apr 2026 | Queenstown mortgage advisers | 660 | 20.1% | 2 | | May 2026 | Queenstown mortgage advisers | 450 | 13.6% | 3 | | Jun 2026 | Queenstown mortgage advisers | 640 | 18.8% | 2 | | Jul 2026 | Queenstown mortgage advisers | 330 | 11.3% | 3 | | Aug 2026 | Queenstown mortgage advisers | 480 | 14.5% | 2 | | Sep 2026 | Queenstown mortgage advisers | — | — | — | ## How is Custom Mortgages measured? Brandwave collects information about searches that people make online using Custom Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “custom mortgages” - “custom mortgages dunedin” - “custom mortgages queenstown” ## Which dunedin mortgage advisers compete with Custom Mortgages? - [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/custom-mortgages-vs-mortgage-link - [Total Mortgages](/demand/nz/brands/total-mortgages): Head-to-head: /demand/nz/compare/custom-mortgages-vs-total-mortgages - [Mortgage Me](/demand/nz/brands/mortgage-me): Head-to-head: /demand/nz/compare/custom-mortgages-vs-mortgage-me ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Custom Mortgages: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/custom-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/custom-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.