---
title: "Custom Gear: search popularity and Share of Search in New Zealand"
description: "Custom Gear is a promotional product supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/custom-gear"
publisher: "Brandwave"
---

# Custom Gear: search popularity and Share of Search in New Zealand

Custom Gear is a promotional product supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Custom Gear
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among promotional product suppliers**: 25.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Promotional product suppliers | 2 | 25.8% | 250 |

- [Promotional product suppliers](/demand/nz/categories/nz-promotional-product-suppliers)

## How has branded search demand for Custom Gear changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Custom Gear in New Zealand held steady, from 260 to 250.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand increased from 21.5% to 25.8%.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand peaked at 33.9% in January 2026 and was lowest at 21% in November 2025.

## How did search popularity change for New Zealand promotional product suppliers in August 2026?

- In August 2026, Dynamic Gift gained estimated Share of Search among promotional product suppliers in New Zealand, from 70.9% to 73.2%.
- In August 2026, Custom Gear lost estimated Share of Search among promotional product suppliers in New Zealand, from 27.8% to 25.8%.
- Estimated monthly branded searches for PromoWorld in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Promotional product suppliers | 260 | 21.5% | 2 |
| Nov 2025 | Promotional product suppliers | 220 | 21% | 2 |
| Dec 2025 | Promotional product suppliers | 220 | 31.9% | 2 |
| Jan 2026 | Promotional product suppliers | 200 | 33.9% | 2 |
| Feb 2026 | Promotional product suppliers | 260 | 31.7% | 2 |
| Mar 2026 | Promotional product suppliers | 260 | 26.5% | 2 |
| Apr 2026 | Promotional product suppliers | 190 | 26.8% | 2 |
| May 2026 | Promotional product suppliers | 210 | 27.3% | 2 |
| Jun 2026 | Promotional product suppliers | 280 | 30.4% | 2 |
| Jul 2026 | Promotional product suppliers | 220 | 27.8% | 2 |
| Aug 2026 | Promotional product suppliers | 250 | 25.8% | 2 |
| Sep 2026 | Promotional product suppliers | — | — | — |

## How is Custom Gear measured?

Brandwave collects information about searches that people make online using Custom Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “custom gear”
- “custom gear near me”
- “custom gear nz”
- “customgear”

## Which promotional product suppliers compete with Custom Gear?

- [Dynamic Gift](/demand/nz/brands/dynamic-gift): Head-to-head: /demand/nz/compare/custom-gear-vs-dynamic-gift
- [PromoWorld](/demand/nz/brands/promoworld): Head-to-head: /demand/nz/compare/custom-gear-vs-promoworld

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Custom Gear: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/custom-gear

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/custom-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.