--- title: "Cushman & Wakefield: search popularity in New Zealand" description: "Cushman & Wakefield provides property and facilities services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/cushman-wakefield" publisher: "Brandwave" --- # Cushman & Wakefield: search popularity in New Zealand Cushman & Wakefield provides property and facilities services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cushman & Wakefield - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among facilities management companies**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Facilities management companies | 8 | 1.4% | 110 | | Commercial real estate agencies | 9 | 1.7% | 110 | - [Facilities management companies](/demand/nz/categories/nz-facilities-management) - [Commercial real estate agencies](/demand/nz/categories/nz-commercial-real-estate-agencies) ## Top facilities management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cushman & Wakefield did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OCS | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Downer | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | BGIS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Access | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | NPM Management | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ISS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotless | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Colliers | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Cushman & Wakefield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about facilities management companies - Asked ChatGPT "Which facilities management company should I hire in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management - Asked ChatGPT "What are the best facilities management companies in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management, 6. ISS, 7. Spotless - Asked ChatGPT "What's the best facilities management company in New Zealand for building upkeep?": 1. Access - Searched Google, AI Overview "facilities management nz": 1. Colliers - Searched Google, AI Overview "best facilities management company": 1. OCS Not named in any answer: Cushman & Wakefield. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Cushman & Wakefield changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cushman & Wakefield in New Zealand fell from 170 to 110. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among facilities management companies in New Zealand decreased from 2.1% to 1.4%. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies in New Zealand decreased from 2.6% to 1.7%. - Across the 12 months ending September 2026, Cushman & Wakefield fell from 8th to 9th among commercial real estate agencies in New Zealand. ## How did search popularity change for New Zealand facilities management companies in September 2026? - In September 2026, Access overtook Spotless and OCS to rank 4th among facilities management companies in New Zealand, with 6.1% of the searches. - In September 2026, Colliers gained share of searches among facilities management companies in New Zealand, from 24% to 26.3%. - In September 2026, BGIS gained share of searches among facilities management companies in New Zealand, from 14.9% to 16.6%. - In September 2026, Spotless lost share of searches among facilities management companies in New Zealand, from 10.1% to 5%. - In September 2026, OCS lost share of searches among facilities management companies in New Zealand, from 4.6% to 4.1%. - Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026. ## How did search popularity change for New Zealand commercial real estate agencies in September 2026? - In September 2026, JLL gained share of searches among commercial real estate agencies in New Zealand, from 9.3% to 10.9%. - In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%. - In September 2026, Bayleys rose from 6th to 5th among commercial real estate agencies in New Zealand. - Estimated monthly branded searches for Savills in New Zealand rose 53.8% over 12 measured months, from 390 to 600 in September 2026. - Estimated monthly branded searches for CBRE in New Zealand rose 20.9% over 12 measured months, from 1.5K to 1.9K in September 2026. - Estimated monthly branded searches for Knight Frank in New Zealand rose 12.5% over 12 measured months, from 160 to 180 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Facilities management companies | 170 | 2.1% | 8 | | Nov 2025 | Facilities management companies | 110 | 1.4% | 8 | | Dec 2025 | Facilities management companies | 90 | 1.6% | 8 | | Jan 2026 | Facilities management companies | 110 | 1.5% | 8 | | Feb 2026 | Facilities management companies | 140 | 1.8% | 8 | | Mar 2026 | Facilities management companies | 170 | 1.8% | 8 | | Apr 2026 | Facilities management companies | 110 | 1.6% | 8 | | May 2026 | Facilities management companies | 110 | 1.4% | 8 | | Jun 2026 | Facilities management companies | 110 | 1.3% | 8 | | Jul 2026 | Facilities management companies | 140 | 1.9% | 8 | | Aug 2026 | Facilities management companies | 110 | 1.3% | 8 | | Sep 2026 | Facilities management companies | 110 | 1.4% | 8 | | Oct 2025 | Commercial real estate agencies | 170 | 2.6% | 8 | | Nov 2025 | Commercial real estate agencies | 110 | 1.8% | 9 | | Dec 2025 | Commercial real estate agencies | 90 | 2% | 9 | | Jan 2026 | Commercial real estate agencies | 110 | 2.1% | 9 | | Feb 2026 | Commercial real estate agencies | 140 | 2.1% | 9 | | Mar 2026 | Commercial real estate agencies | 170 | 2.2% | 9 | | Apr 2026 | Commercial real estate agencies | 110 | 1.8% | 9 | | May 2026 | Commercial real estate agencies | 110 | 1.7% | 9 | | Jun 2026 | Commercial real estate agencies | 110 | 1.6% | 9 | | Jul 2026 | Commercial real estate agencies | 140 | 2.5% | 9 | | Aug 2026 | Commercial real estate agencies | 110 | 1.7% | 9 | | Sep 2026 | Commercial real estate agencies | 110 | 1.7% | 9 | ## How are Cushman & Wakefield’s branded searches counted? Brandwave collects information about searches that people make online using Cushman & Wakefield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cushman wakefield” ## Which facilities management companies compete with Cushman & Wakefield? - [Downer](/demand/nz/brands/downer-nz) - [Colliers](/demand/nz/brands/colliers) - [BGIS](/demand/nz/brands/bgis) - [Access](/demand/nz/brands/access-partners-in-property): Head-to-head: /demand/nz/compare/access-partners-in-property-vs-cushman-wakefield - [Spotless](/demand/nz/brands/spotless): Head-to-head: /demand/nz/compare/cushman-wakefield-vs-spotless - [OCS](/demand/nz/brands/ocs-nz): Head-to-head: /demand/nz/compare/cushman-wakefield-vs-ocs-nz - [ISS](/demand/nz/brands/iss): Head-to-head: /demand/nz/compare/cushman-wakefield-vs-iss - [NPM Management](/demand/nz/brands/npm-management): Head-to-head: /demand/nz/compare/cushman-wakefield-vs-npm-management ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cushman & Wakefield: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/cushman-wakefield This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cushman-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.