---
title: "Curash: search popularity and Share of Search in New Zealand"
description: "Curash makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/curash"
publisher: "Brandwave"
---

# Curash: search popularity and Share of Search in New Zealand

Curash makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Curash
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby wipe brands**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby wipe brands | 4 | 3.3% | 230 |

- [Baby wipe brands](/demand/nz/categories/nz-baby-wipe-brands)

## How has branded search demand for Curash changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Curash in New Zealand rose from 160 to 230.
- Across the 11 months ending August 2026, Curash’s estimated Share of Search among baby wipe brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.5% in December 2025.

## How did search popularity change for New Zealand baby wipe brands in August 2026?

- In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
- In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
- In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
- Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby wipe brands | 160 | 3.3% | 4 |
| Nov 2025 | Baby wipe brands | 160 | 3.1% | 4 |
| Dec 2025 | Baby wipe brands | 120 | 2.5% | 4 |
| Jan 2026 | Baby wipe brands | 180 | 3.2% | 4 |
| Feb 2026 | Baby wipe brands | 140 | 2.8% | 4 |
| Mar 2026 | Baby wipe brands | 140 | 2.5% | 4 |
| Apr 2026 | Baby wipe brands | 180 | 3.9% | 4 |
| May 2026 | Baby wipe brands | 160 | 3% | 4 |
| Jun 2026 | Baby wipe brands | 190 | 3.5% | 4 |
| Jul 2026 | Baby wipe brands | 240 | 3.8% | 4 |
| Aug 2026 | Baby wipe brands | 230 | 3.3% | 4 |
| Sep 2026 | Baby wipe brands | — | — | — |

## How is Curash measured?

Brandwave collects information about searches that people make online using Curash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “curash water wipes”
- “curash wipes”

## Which baby wipe brands compete with Curash?

- [Huggies Wipes](/demand/nz/brands/huggies-wipes): Head-to-head: /demand/nz/compare/curash-vs-huggies-wipes
- [WaterWipes](/demand/nz/brands/waterwipes): Head-to-head: /demand/nz/compare/curash-vs-waterwipes
- [Rascal + Friends](/demand/nz/brands/rascal-friends): Head-to-head: /demand/nz/compare/curash-vs-rascal-friends

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Curash: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/curash

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/curash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.