--- title: "Culture Kings: search popularity and Share of Search in New Zealand" description: "Culture Kings is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/culture-kings" publisher: "Brandwave" --- # Culture Kings: search popularity and Share of Search in New Zealand Culture Kings is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Culture Kings - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among streetwear and surf retailers**: 44% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear and surf retailers | 1 | 44% | 47.3K | - [Streetwear and surf retailers](/demand/nz/categories/nz-streetwear-and-surf-retailers) ## How has branded search demand for Culture Kings changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Culture Kings in New Zealand fell from 57.9K to 47.3K. - Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand decreased from 46% to 44%. - Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 50.4% in November 2025 and was lowest at 44% in August 2026. ## How did search popularity change for New Zealand streetwear and surf retailers in August 2026? - In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%. - In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%. - In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%. - In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%. - Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear and surf retailers | 57.9K | 46% | 1 | | Nov 2025 | Streetwear and surf retailers | 99.4K | 50.4% | 1 | | Dec 2025 | Streetwear and surf retailers | 87.3K | 44.4% | 1 | | Jan 2026 | Streetwear and surf retailers | 55.1K | 46.2% | 1 | | Feb 2026 | Streetwear and surf retailers | 45K | 46.9% | 1 | | Mar 2026 | Streetwear and surf retailers | 55K | 47% | 1 | | Apr 2026 | Streetwear and surf retailers | 55.2K | 46.1% | 1 | | May 2026 | Streetwear and surf retailers | 55.3K | 45.6% | 1 | | Jun 2026 | Streetwear and surf retailers | 55.2K | 48.7% | 1 | | Jul 2026 | Streetwear and surf retailers | 45.2K | 44.7% | 1 | | Aug 2026 | Streetwear and surf retailers | 47.3K | 44% | 1 | | Sep 2026 | Streetwear and surf retailers | — | — | — | ## How is Culture Kings measured? Brandwave collects information about searches that people make online using Culture Kings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crocs culture kings” - “culture kings” - “culture kings au” - “culture kings crocs” - “culture kings discount” - “culture kings f1” - “culture kings george st” - “culture kings near me” - “culture kings nz” - “culture kings nz store” - “culture kings online” - “culture kings sale” - “culture kings shop” - “culture kings sneakers” - “culture kings streetwear” - “culture kings sylvia” - “culture kings sylvia park” - “culture kings timbs” - “culture kings us” - “culturekings” - “culturekings co nz” - “culturekings nz” - “sylvia park culture kings” ## Which streetwear and surf retailers compete with Culture Kings? - [Jay Jays](/demand/nz/brands/jay-jays): Head-to-head: /demand/nz/compare/culture-kings-vs-jay-jays - [General Pants Co](/demand/nz/brands/general-pants-co): Head-to-head: /demand/nz/compare/culture-kings-vs-general-pants-co - [Hype DC](/demand/nz/brands/hype-dc): Head-to-head: /demand/nz/compare/culture-kings-vs-hype-dc - [North Beach](/demand/nz/brands/north-beach): Head-to-head: /demand/nz/compare/culture-kings-vs-north-beach - [Area 51](/demand/nz/brands/area-51): Head-to-head: /demand/nz/compare/area-51-vs-culture-kings ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Culture Kings: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/culture-kings This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/culture-kings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.