---
title: "Culture Amp: search popularity and Share of Search in New Zealand"
description: "Culture Amp provides tools to survey employees and measure engagement. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/culture-amp"
publisher: "Brandwave"
---

# Culture Amp: search popularity and Share of Search in New Zealand

Culture Amp provides tools to survey employees and measure engagement. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Culture Amp
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among employee engagement platforms**: 24.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Employee engagement platforms | 2 | 24.4% | 900 |

- [Employee engagement platforms](/demand/nz/categories/nz-employee-engagement-platforms)

## How has branded search demand for Culture Amp changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Culture Amp in New Zealand fell from 1.3K to 900.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 29.4% to 24.4%.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 38% in February 2026 and was lowest at 24.4% in August 2026.

## How did search popularity change for New Zealand employee engagement platforms in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.
- In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
- In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%.
- Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand has lost ground for 3 months in a row, from 3.7% to 3% in August 2026.
- Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
- Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employee engagement platforms | 1.3K | 29.4% | 2 |
| Nov 2025 | Employee engagement platforms | 1.3K | 34.4% | 2 |
| Dec 2025 | Employee engagement platforms | 740 | 34.9% | 2 |
| Jan 2026 | Employee engagement platforms | 890 | 34.2% | 2 |
| Feb 2026 | Employee engagement platforms | 1K | 38% | 2 |
| Mar 2026 | Employee engagement platforms | 1K | 26% | 2 |
| Apr 2026 | Employee engagement platforms | 740 | 24.7% | 2 |
| May 2026 | Employee engagement platforms | 920 | 24.6% | 2 |
| Jun 2026 | Employee engagement platforms | 1.3K | 35.3% | 2 |
| Jul 2026 | Employee engagement platforms | 760 | 25.4% | 2 |
| Aug 2026 | Employee engagement platforms | 900 | 24.4% | 2 |
| Sep 2026 | Employee engagement platforms | — | — | — |

## How is Culture Amp measured?

Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “culture amp”
- “culture amp employee survey”
- “culture amp engagement”
- “culture amp nz”
- “culture amp recognition”
- “cultureamp”
- “cultureamp com”
- “cultureamp engagement”

## Which employee engagement platforms compete with Culture Amp?

- [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/culture-amp-vs-qualtrics
- [Officevibe](/demand/nz/brands/officevibe): Head-to-head: /demand/nz/compare/culture-amp-vs-officevibe
- [15Five](/demand/nz/brands/15five): Head-to-head: /demand/nz/compare/15five-vs-culture-amp
- [Bonusly](/demand/nz/brands/bonusly): Head-to-head: /demand/nz/compare/bonusly-vs-culture-amp
- [Lattice](/demand/nz/brands/lattice): Head-to-head: /demand/nz/compare/culture-amp-vs-lattice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Culture Amp: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/culture-amp

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/culture-amp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.