---
title: "Cult Beauty: search popularity and Share of Search in New Zealand"
description: "Cult Beauty is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cult-beauty"
publisher: "Brandwave"
---

# Cult Beauty: search popularity and Share of Search in New Zealand

Cult Beauty is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cult Beauty
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among beauty retailers**: 0.23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Beauty retailers | 9 | 0.23% | 530 |

- [Beauty retailers](/demand/nz/categories/nz-beauty-retailers)

## How has branded search demand for Cult Beauty changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cult Beauty in New Zealand fell from 1.6K to 530.
- Across the 11 months ending August 2026, Cult Beauty fell from 8th to 9th among beauty retailers in New Zealand.

## How did search popularity change for New Zealand beauty retailers in August 2026?

- In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
- Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026.
- Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
- Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
- Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026.
- Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beauty retailers | 1.6K | 0.6% | 8 |
| Nov 2025 | Beauty retailers | 1.5K | 0.43% | 8 |
| Dec 2025 | Beauty retailers | 860 | 0.25% | 8 |
| Jan 2026 | Beauty retailers | 860 | 0.38% | 8 |
| Feb 2026 | Beauty retailers | 590 | 0.24% | 8 |
| Mar 2026 | Beauty retailers | 570 | 0.26% | 8 |
| Apr 2026 | Beauty retailers | 660 | 0.27% | 8 |
| May 2026 | Beauty retailers | 480 | 0.22% | 9 |
| Jun 2026 | Beauty retailers | 480 | 0.23% | 9 |
| Jul 2026 | Beauty retailers | 460 | 0.19% | 9 |
| Aug 2026 | Beauty retailers | 530 | 0.23% | 9 |
| Sep 2026 | Beauty retailers | — | — | — |

## How is Cult Beauty measured?

Brandwave collects information about searches that people make online using Cult Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cult beauty”
- “cult beauty nz”

## Which beauty retailers compete with Cult Beauty?

- [MECCA](/demand/nz/brands/mecca)
- [Hikoco](/demand/nz/brands/hikoco)
- [Sephora](/demand/nz/brands/sephora)
- [Stylevana](/demand/nz/brands/stylevana): Head-to-head: /demand/nz/compare/cult-beauty-vs-stylevana
- [Adore Beauty](/demand/nz/brands/adore-beauty): Head-to-head: /demand/nz/compare/adore-beauty-vs-cult-beauty
- [YesStyle](/demand/nz/brands/yesstyle): Head-to-head: /demand/nz/compare/cult-beauty-vs-yesstyle
- [Beauty Bliss](/demand/nz/brands/beauty-bliss): Head-to-head: /demand/nz/compare/beauty-bliss-vs-cult-beauty
- [Lookfantastic](/demand/nz/brands/lookfantastic): Head-to-head: /demand/nz/compare/cult-beauty-vs-lookfantastic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cult Beauty: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cult-beauty

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cult-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.