---
title: "Crystaderm: search popularity in New Zealand"
description: "A New Zealand antiseptic cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/crystaderm"
publisher: "Brandwave"
---

# Crystaderm: search popularity in New Zealand

A New Zealand antiseptic cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crystaderm
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among antiseptic brands**: 25.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Antiseptic brands | 3 | 25.1% | 2.9K |

- [Antiseptic brands](/demand/nz/categories/nz-antiseptic-brands)

## Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crystaderm was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crystaderm is the third most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Betadine | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Savlon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Crystaderm | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Dettol | 4th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about antiseptic brands

- Asked ChatGPT "Which antiseptic brand should I buy in New Zealand?": 1. Savlon, 2. Betadine
- Asked ChatGPT "What are the best antiseptic brands in New Zealand?": 1. Betadine, 2. Savlon, 3. Crystaderm, 4. Dettol
- Asked ChatGPT "What's the best antiseptic brand in New Zealand for wound cleaning?": 1. Betadine, 2. Savlon
- Searched Google, AI Overview "antiseptic nz": 1. Betadine, 2. Crystaderm
- Searched Google, AI Overview "antiseptic brand": 1. Dettol, 2. Betadine, 3. Crystaderm, 4. Savlon

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Crystaderm changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Crystaderm in New Zealand held steady at 2.9K.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand decreased from 28.2% to 25.1%.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand peaked at 30.5% in March 2026 and was lowest at 24.9% in August 2026.

## How did search popularity change for New Zealand antiseptic brands in September 2026?

- Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Antiseptic brands | 2.9K | 28.2% | 3 |
| Nov 2025 | Antiseptic brands | 2.9K | 28.1% | 3 |
| Dec 2025 | Antiseptic brands | 2.9K | 28.7% | 3 |
| Jan 2026 | Antiseptic brands | 3.6K | 30.4% | 2 |
| Feb 2026 | Antiseptic brands | 2.9K | 28% | 3 |
| Mar 2026 | Antiseptic brands | 3.6K | 30.5% | 2 |
| Apr 2026 | Antiseptic brands | 2.9K | 27.9% | 3 |
| May 2026 | Antiseptic brands | 2.9K | 27.1% | 3 |
| Jun 2026 | Antiseptic brands | 2.9K | 28.9% | 2 |
| Jul 2026 | Antiseptic brands | 2.9K | 25.8% | 3 |
| Aug 2026 | Antiseptic brands | 2.9K | 24.9% | 3 |
| Sep 2026 | Antiseptic brands | 2.9K | 25.1% | 3 |

## How are Crystaderm’s branded searches counted?

Brandwave collects information about searches that people make online using Crystaderm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crystaderm”

## Which antiseptic brands compete with Crystaderm?

- [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/crystaderm-vs-dettol
- [Betadine](/demand/nz/brands/betadine): Head-to-head: /demand/nz/compare/betadine-vs-crystaderm
- [Savlon](/demand/nz/brands/savlon): Head-to-head: /demand/nz/compare/crystaderm-vs-savlon

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crystaderm: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/crystaderm

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crystaderm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.