--- title: "Croys: search popularity in New Zealand" description: "An accounting firm in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/croys" publisher: "Brandwave" --- # Croys: search popularity in New Zealand An accounting firm in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Croys - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Ashburton accounting firms**: 18.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ashburton accounting firms | 2 | 18.9% | 70 | - [Ashburton accounting firms](/demand/nz/locations/ashburton/accounting-firms) ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Croys was mentioned in two out of three: in two of the three ChatGPT answers. Croys is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Croys changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Croys in New Zealand rose from 170 to 180. - Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand increased from 14.6% to 18.9%. - Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand peaked at 19.5% in August 2026 and was lowest at 10.8% in January 2026. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches. - In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%. - In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%. - In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%. - In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%. - In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ashburton accounting firms | 60 | 14.6% | 2 | | Nov 2025 | Ashburton accounting firms | 40 | 11.1% | 3 | | Dec 2025 | Ashburton accounting firms | 40 | 11.8% | 4 | | Jan 2026 | Ashburton accounting firms | 40 | 10.8% | 4 | | Feb 2026 | Ashburton accounting firms | 60 | 13.3% | 2 | | Mar 2026 | Ashburton accounting firms | 70 | 13% | 3 | | Apr 2026 | Ashburton accounting firms | 60 | 16.2% | 3 | | May 2026 | Ashburton accounting firms | 60 | 16.7% | 2 | | Jun 2026 | Ashburton accounting firms | 70 | 18.4% | 2 | | Jul 2026 | Ashburton accounting firms | 50 | 16.1% | 2 | | Aug 2026 | Ashburton accounting firms | 80 | 19.5% | 2 | | Sep 2026 | Ashburton accounting firms | 70 | 18.9% | 2 | ## How are Croys’ branded searches counted? Brandwave collects information about searches that people make online using Croys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “croys” - “croys ashburton” ## Which Ashburton accounting firms compete with Croys? - [Brophy Knight](/demand/nz/brands/brophy-knight): Head-to-head: /demand/nz/compare/brophy-knight-vs-croys - [Leech & Partners](/demand/nz/brands/leech-partners): Head-to-head: /demand/nz/compare/croys-vs-leech-partners - [KPMG](/demand/nz/brands/kpmg-new-zealand): Head-to-head: /demand/nz/compare/croys-vs-kpmg-new-zealand - [Gabites](/demand/nz/brands/gabites): Head-to-head: /demand/nz/compare/croys-vs-gabites - [N B Chartered Accountants](/demand/nz/brands/nb-chartered-accountants): Head-to-head: /demand/nz/compare/croys-vs-nb-chartered-accountants - [Lynda Stevenson Chartered Accountants](/demand/nz/brands/lynda-stevenson-chartered-accountants) - [SBA](/demand/nz/brands/sba) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Croys: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/croys This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/croys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.