---
title: "Crombie Lockwood: search popularity and Share of Search in New Zealand"
description: "Crombie Lockwood is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/crombie-lockwood"
publisher: "Brandwave"
---

# Crombie Lockwood: search popularity and Share of Search in New Zealand

Crombie Lockwood is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crombie Lockwood
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among insurance brokers**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance brokers | 5 | 2.6% | 530 |

- [Insurance brokers](/demand/nz/categories/nz-insurance-brokers)

## How has branded search demand for Crombie Lockwood changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Crombie Lockwood in New Zealand fell from 800 to 530.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand decreased from 3.5% to 2.6%.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand peaked at 4% in April 2026 and was lowest at 2.6% in August 2026.

## How did search popularity change for New Zealand insurance brokers in August 2026?

- In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.
- In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.
- Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.
- Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.
- Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance brokers | 800 | 3.5% | 5 |
| Nov 2025 | Insurance brokers | 790 | 3.9% | 5 |
| Dec 2025 | Insurance brokers | 560 | 3.6% | 5 |
| Jan 2026 | Insurance brokers | 680 | 3.4% | 5 |
| Feb 2026 | Insurance brokers | 670 | 3.3% | 5 |
| Mar 2026 | Insurance brokers | 730 | 3.4% | 5 |
| Apr 2026 | Insurance brokers | 680 | 4% | 5 |
| May 2026 | Insurance brokers | 600 | 3.1% | 5 |
| Jun 2026 | Insurance brokers | 600 | 3% | 5 |
| Jul 2026 | Insurance brokers | 590 | 3% | 5 |
| Aug 2026 | Insurance brokers | 530 | 2.6% | 5 |
| Sep 2026 | Insurance brokers | — | — | — |

## How is Crombie Lockwood measured?

Brandwave collects information about searches that people make online using Crombie Lockwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crombie lockwood”
- “crombie lockwood insurance”
- “crombie lockwood near me”
- “crombie lockwood new zealand”
- “crombie lockwood nz”
- “crombielockwood”
- “crombielockwood co nz”

## Which insurance brokers compete with Crombie Lockwood?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-gallagher-insurance
- [Aon](/demand/nz/brands/aon): Head-to-head: /demand/nz/compare/aon-vs-crombie-lockwood
- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-rothbury
- [Marsh](/demand/nz/brands/marsh): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-marsh
- [NZbrokers](/demand/nz/brands/nzbrokers): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-nzbrokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crombie Lockwood: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/crombie-lockwood

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crombie-lockwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.