---
title: "Crocs: search popularity and Share of Search in New Zealand"
description: "Crocs makes sandals or jandals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/crocs"
publisher: "Brandwave"
---

# Crocs: search popularity and Share of Search in New Zealand

Crocs makes sandals or jandals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crocs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sandal and jandal brands**: 41.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sandal and jandal brands | 2 | 41.7% | 49.6K |

- [Sandal and jandal brands](/demand/nz/categories/nz-sandal-and-jandal-brands)

## How has branded search demand for Crocs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Crocs in New Zealand fell from 61.9K to 49.6K.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 39.9% to 41.7%.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 43.1% in April 2026 and was lowest at 34.1% in December 2025.

## How did search popularity change for New Zealand sandal and jandal brands in August 2026?

- In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.
- Estimated monthly branded searches for Archies in New Zealand rose 53.1% over 11 measured months, from 2.1K to 3.2K in August 2026.
- Estimated monthly branded searches for Teva in New Zealand fell 32.4% over 11 measured months, from 2.5K to 1.7K in August 2026.
- Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.
- Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sandal and jandal brands | 61.9K | 39.9% | 2 |
| Nov 2025 | Sandal and jandal brands | 110K | 36.3% | 2 |
| Dec 2025 | Sandal and jandal brands | 103K | 34.1% | 2 |
| Jan 2026 | Sandal and jandal brands | 61.5K | 35.9% | 2 |
| Feb 2026 | Sandal and jandal brands | 45.2K | 38.7% | 2 |
| Mar 2026 | Sandal and jandal brands | 45K | 41.1% | 2 |
| Apr 2026 | Sandal and jandal brands | 45.2K | 43.1% | 2 |
| May 2026 | Sandal and jandal brands | 39.5K | 41.2% | 2 |
| Jun 2026 | Sandal and jandal brands | 38.1K | 40.3% | 2 |
| Jul 2026 | Sandal and jandal brands | 41.9K | 42% | 2 |
| Aug 2026 | Sandal and jandal brands | 49.6K | 41.7% | 2 |
| Sep 2026 | Sandal and jandal brands | — | — | — |

## How is Crocs measured?

Brandwave collects information about searches that people make online using Crocs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baby crocs”
- “black crocs”
- “childrens crocs”
- “crocs”
- “crocs clog”
- “crocs co nz”
- “crocs jandals”
- “crocs near me”
- “crocs nz”
- “crocs nz sale”
- “crocs online”
- “crocs outlet”
- “crocs sale”
- “crocs sandals”
- “crocs shoes”
- “crocs slides”
- “kids crocs”
- “lynet mcqueen crocs”
- “mens crocs”
- “pink crocs”
- “spiderman crocs”
- “toddler crocs”

## Which sandal and jandal brands compete with Crocs?

- [Birkenstock](/demand/nz/brands/birkenstock): Head-to-head: /demand/nz/compare/birkenstock-vs-crocs
- [Havaianas](/demand/nz/brands/havaianas): Head-to-head: /demand/nz/compare/crocs-vs-havaianas
- [Archies](/demand/nz/brands/archies): Head-to-head: /demand/nz/compare/archies-vs-crocs
- [Teva](/demand/nz/brands/teva): Head-to-head: /demand/nz/compare/crocs-vs-teva

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crocs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/crocs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crocs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.