--- title: "Crispi: search popularity in New Zealand" description: "Crispi makes hunting boots for hunters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/crispi" publisher: "Brandwave" --- # Crispi: search popularity in New Zealand Crispi makes hunting boots for hunters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Crispi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hunting boot brands**: 11.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hunting boot brands | 3 | 11.6% | 170 | - [Hunting boot brands](/demand/nz/categories/nz-hunting-boot-brands) ## Top hunting boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crispi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crispi is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LOWA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crispi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Meindl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Grisport | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hunting boot brands - Asked ChatGPT "Which hunting boot brand should I buy in New Zealand?": 1. Crispi, 2. LOWA, 3. Meindl, 4. Grisport - Asked ChatGPT "What are the best hunting boot brands in New Zealand?": 1. LOWA, 2. Crispi, 3. Meindl - Asked ChatGPT "What's the best hunting boot brand in New Zealand for rough wet ground?": 1. LOWA, 2. Meindl - Searched Google, AI Overview "boots for hunting": 1. Crispi, 2. LOWA - Searched Google, AI Overview "waterproof hunting boots": 1. Crispi, 2. Grisport, 3. LOWA, 4. Meindl Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Crispi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Crispi in New Zealand rose from 90 to 170. - Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand increased from 6.7% to 11.6%. - Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand peaked at 16.5% in July 2026 and was lowest at 6.7% in October 2025. - Across the 12 months ending September 2026, Crispi rose from 4th to 3rd among hunting boot brands in New Zealand. ## How did search popularity change for New Zealand hunting boot brands in September 2026? - In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%. - In September 2026, Grisport lost share of searches among hunting boot brands in New Zealand, from 27.9% to 26.5%. - LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026. - Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hunting boot brands | 90 | 6.7% | 4 | | Nov 2025 | Hunting boot brands | 170 | 12.4% | 3 | | Dec 2025 | Hunting boot brands | 110 | 9.7% | 4 | | Jan 2026 | Hunting boot brands | 170 | 11% | 3 | | Feb 2026 | Hunting boot brands | 140 | 10.4% | 3 | | Mar 2026 | Hunting boot brands | 170 | 10.6% | 3 | | Apr 2026 | Hunting boot brands | 170 | 11.2% | 3 | | May 2026 | Hunting boot brands | 140 | 9.1% | 3 | | Jun 2026 | Hunting boot brands | 210 | 14.9% | 3 | | Jul 2026 | Hunting boot brands | 260 | 16.5% | 3 | | Aug 2026 | Hunting boot brands | 140 | 10% | 3 | | Sep 2026 | Hunting boot brands | 170 | 11.6% | 3 | ## How are Crispi’s branded searches counted? Brandwave collects information about searches that people make online using Crispi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crispi” ## Which hunting boot brands compete with Crispi? - [LOWA](/demand/nz/brands/lowa): Head-to-head: /demand/nz/compare/crispi-vs-lowa - [Grisport](/demand/nz/brands/grisport): Head-to-head: /demand/nz/compare/crispi-vs-grisport - [Meindl](/demand/nz/brands/meindl): Head-to-head: /demand/nz/compare/crispi-vs-meindl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Crispi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/crispi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crispi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.