---
title: "Crisp: search popularity in New Zealand"
description: "Customer messaging, live chat, and support software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/crisp"
publisher: "Brandwave"
---

# Crisp: search popularity in New Zealand

Customer messaging, live chat, and support software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crisp
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among customer support platforms**: 0%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer support platforms | 8 | 0% | 0 |
| Live chat platforms | 5 | 0.83% | 10 |

- [Customer support platforms](/demand/nz/categories/nz-customer-support-platforms)
- [Live chat platforms](/demand/nz/categories/nz-live-chat-platforms)

## Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crisp did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zendesk | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Freshdesk | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Intercom | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Zoho Desk | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Gorgias | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Help Scout | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tidio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Crisp | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about customer support platforms

- Asked ChatGPT "Which customer support platform should I use in New Zealand?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What are the best customer support platforms in New Zealand?": 1. Zendesk, 2. Freshdesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What's the best customer support platform in New Zealand for a growing service team?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Gorgias
- Searched Google, AI Overview "help desk software nz": 1. Zendesk, 2. Freshdesk, 3. Zoho Desk

Not named in any answer: Help Scout, Tidio and Crisp.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Crisp changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Crisp in New Zealand held steady at 10.
- Across the 12 months ending September 2026, Crisp’s share of searches among customer support platforms in New Zealand held steady at 0%.
- Across the 12 months ending September 2026, Crisp’s share of searches among live chat platforms in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.61% in October 2025.
- Across the 12 months ending September 2026, Crisp rose from 6th to 5th among live chat platforms in New Zealand.

## How did search popularity change for New Zealand customer support platforms in September 2026?

- In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.
- In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%.
- In September 2026, Freshdesk gained share of searches among customer support platforms in New Zealand, from 13.5% to 14.2%.
- In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.
- In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%.
- Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

## How did search popularity change for New Zealand live chat platforms in September 2026?

- In September 2026, Zendesk gained share of searches among live chat platforms in New Zealand, from 80.8% to 83.5%.
- In September 2026, LiveChat lost share of searches among live chat platforms in New Zealand, from 3.2% to 1.7%.
- In September 2026, Crisp lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.
- In September 2026, Olark lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.
- Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
- Estimated monthly branded searches for tawk.to in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer support platforms | 0 | 0% | 8 |
| Nov 2025 | Customer support platforms | 0 | 0% | 8 |
| Dec 2025 | Customer support platforms | 10 | 0.47% | 7 |
| Jan 2026 | Customer support platforms | 10 | 0.43% | 7 |
| Feb 2026 | Customer support platforms | 0 | 0% | 8 |
| Mar 2026 | Customer support platforms | 0 | 0% | 8 |
| Apr 2026 | Customer support platforms | 10 | 0.47% | 7 |
| May 2026 | Customer support platforms | 10 | 0.44% | 7 |
| Jun 2026 | Customer support platforms | 0 | 0% | 8 |
| Jul 2026 | Customer support platforms | 10 | 0.49% | 7 |
| Aug 2026 | Customer support platforms | 0 | 0% | 8 |
| Sep 2026 | Customer support platforms | 0 | 0% | 8 |
| Oct 2025 | Live chat platforms | 10 | 0.61% | 6 |
| Nov 2025 | Live chat platforms | 20 | 1.5% | 5 |
| Dec 2025 | Live chat platforms | 20 | 1.8% | 4 |
| Jan 2026 | Live chat platforms | 30 | 2.2% | 4 |
| Feb 2026 | Live chat platforms | 20 | 1.4% | 5 |
| Mar 2026 | Live chat platforms | 10 | 0.76% | 6 |
| Apr 2026 | Live chat platforms | 20 | 1.9% | 5 |
| May 2026 | Live chat platforms | 10 | 0.75% | 6 |
| Jun 2026 | Live chat platforms | 20 | 1.5% | 5 |
| Jul 2026 | Live chat platforms | 20 | 1.8% | 5 |
| Aug 2026 | Live chat platforms | 20 | 1.6% | 5 |
| Sep 2026 | Live chat platforms | 10 | 0.83% | 5 |

## How are Crisp’s branded searches counted?

Brandwave collects information about searches that people make online using Crisp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crisp chat”
- “crisp customer support”

## Which customer support platforms compete with Crisp?

- [Zendesk](/demand/nz/brands/zendesk)
- [Zoho Desk](/demand/nz/brands/zoho-desk)
- [Freshdesk](/demand/nz/brands/freshdesk): Head-to-head: /demand/nz/compare/crisp-vs-freshdesk
- [Gorgias](/demand/nz/brands/gorgias): Head-to-head: /demand/nz/compare/crisp-vs-gorgias
- [Help Scout](/demand/nz/brands/help-scout): Head-to-head: /demand/nz/compare/crisp-vs-help-scout
- [Tidio](/demand/nz/brands/tidio): Head-to-head: /demand/nz/compare/crisp-vs-tidio
- [Intercom](/demand/nz/brands/intercom): Head-to-head: /demand/nz/compare/crisp-vs-intercom

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crisp: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/crisp

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crisp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
