---
title: "Crayola: search popularity in New Zealand"
description: "Crayola makes crayons and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/crayola"
publisher: "Brandwave"
---

# Crayola: search popularity in New Zealand

Crayola makes crayons and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crayola
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among art supply brands**: 25.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supply brands | 2 | 25.5% | 2.6K |
| Watercolor pencils brands | 2 | 30.6% | 880 |
| Colored pencils brands | 2 | 38.8% | 880 |

- [Art supply brands](/demand/nz/categories/nz-art-supply-brands)
- [Watercolor pencils brands](/demand/nz/categories/nz-watercolor-pencils-brands)
- [Colored pencils brands](/demand/nz/categories/nz-colored-pencils-brands)

## Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crayola was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Crayola is the seventh most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art supply brands

- Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell
- Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte
- Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton
- Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex
- Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic

Not named in any answer: Pentel and Prismacolor.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Crayola changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola in New Zealand rose from 1.7K to 2.6K.
- Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands in New Zealand increased from 21.7% to 25.5%.
- Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands in New Zealand peaked at 29.1% in April 2026 and was lowest at 18.7% in February 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among watercolor pencils brands in New Zealand decreased from 31.2% to 30.6%.
- Across the 12 months ending September 2026, Crayola’s share of searches among watercolor pencils brands in New Zealand peaked at 42.8% in April 2026 and was lowest at 23.6% in January 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among colored pencils brands in New Zealand decreased from 41.6% to 38.8%.
- Across the 12 months ending September 2026, Crayola’s share of searches among colored pencils brands in New Zealand peaked at 51.4% in April 2026 and was lowest at 35.5% in February 2026.

## How did search popularity change for New Zealand art supply brands in September 2026?

- In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches.
- In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.
- In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%.
- In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.
- In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.
- In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%.

## How did search popularity change for New Zealand watercolor pencils brands in September 2026?

- In September 2026, Crayola overtook Staedtler to rank 2nd among watercolor pencils brands in New Zealand, with 30.6% of the searches.
- In September 2026, Faber-Castell gained share of searches among watercolor pencils brands in New Zealand, from 41.4% to 43.4%.
- In September 2026, Staedtler lost share of searches among watercolor pencils brands in New Zealand, from 26.7% to 20.8%.
- Estimated monthly branded searches for Derwent in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

## How did search popularity change for New Zealand colored pencils brands in September 2026?

- In September 2026, Crayola gained share of searches among colored pencils brands in New Zealand, from 36.2% to 38.8%.
- In September 2026, Faber-Castell lost share of searches among colored pencils brands in New Zealand, from 56.8% to 55.1%.
- In September 2026, Derwent lost share of searches among colored pencils brands in New Zealand, from 7% to 6.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supply brands | 1.7K | 21.7% | 2 |
| Nov 2025 | Art supply brands | 2.4K | 24.1% | 2 |
| Dec 2025 | Art supply brands | 2.7K | 25.3% | 2 |
| Jan 2026 | Art supply brands | 1.7K | 20.7% | 2 |
| Feb 2026 | Art supply brands | 1.4K | 18.7% | 2 |
| Mar 2026 | Art supply brands | 2.2K | 22.8% | 2 |
| Apr 2026 | Art supply brands | 3.1K | 29.1% | 2 |
| May 2026 | Art supply brands | 3.3K | 29% | 2 |
| Jun 2026 | Art supply brands | 2.9K | 26.7% | 2 |
| Jul 2026 | Art supply brands | 2.7K | 25.5% | 2 |
| Aug 2026 | Art supply brands | 2.6K | 24.8% | 2 |
| Sep 2026 | Art supply brands | 2.6K | 25.5% | 2 |
| Oct 2025 | Watercolor pencils brands | 720 | 31.2% | 2 |
| Nov 2025 | Watercolor pencils brands | 880 | 33.3% | 2 |
| Dec 2025 | Watercolor pencils brands | 1K | 34.6% | 2 |
| Jan 2026 | Watercolor pencils brands | 720 | 23.6% | 3 |
| Feb 2026 | Watercolor pencils brands | 590 | 25.9% | 3 |
| Mar 2026 | Watercolor pencils brands | 880 | 33.5% | 2 |
| Apr 2026 | Watercolor pencils brands | 1.3K | 42.8% | 1 |
| May 2026 | Watercolor pencils brands | 1.3K | 40.9% | 1 |
| Jun 2026 | Watercolor pencils brands | 880 | 32.7% | 2 |
| Jul 2026 | Watercolor pencils brands | 880 | 35.6% | 2 |
| Aug 2026 | Watercolor pencils brands | 720 | 26.4% | 3 |
| Sep 2026 | Watercolor pencils brands | 880 | 30.6% | 2 |
| Oct 2025 | Colored pencils brands | 720 | 41.6% | 2 |
| Nov 2025 | Colored pencils brands | 880 | 41.5% | 2 |
| Dec 2025 | Colored pencils brands | 1K | 41.8% | 2 |
| Jan 2026 | Colored pencils brands | 720 | 36.5% | 2 |
| Feb 2026 | Colored pencils brands | 590 | 35.5% | 2 |
| Mar 2026 | Colored pencils brands | 880 | 44.9% | 2 |
| Apr 2026 | Colored pencils brands | 1.3K | 51.4% | 1 |
| May 2026 | Colored pencils brands | 1.3K | 51.4% | 1 |
| Jun 2026 | Colored pencils brands | 880 | 44.2% | 2 |
| Jul 2026 | Colored pencils brands | 880 | 46.1% | 2 |
| Aug 2026 | Colored pencils brands | 720 | 36.2% | 2 |
| Sep 2026 | Colored pencils brands | 880 | 38.8% | 2 |

## How are Crayola’s branded searches counted?

Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crayola”
- “crayola art set”
- “crayola chalk”
- “crayola chalkboard”
- “crayola colored pencils”
- “crayola coloring pages”
- “crayola crayons”
- “crayola globbles”
- “crayola markers”
- “crayola paints”
- “crayola washable markers”
- “crayola washable paints”

## Which art supply brands compete with Crayola?

- [Posca](/demand/nz/brands/posca): Head-to-head: /demand/nz/compare/crayola-vs-posca
- [Faber-Castell](/demand/nz/brands/faber-castell): Head-to-head: /demand/nz/compare/crayola-vs-faber-castell
- [Pentel](/demand/nz/brands/pentel): Head-to-head: /demand/nz/compare/crayola-vs-pentel
- [Prismacolor](/demand/nz/brands/prismacolor): Head-to-head: /demand/nz/compare/crayola-vs-prismacolor
- [Copic](/demand/nz/brands/copic): Head-to-head: /demand/nz/compare/copic-vs-crayola
- [Derwent](/demand/nz/brands/derwent)
- [Winsor & Newton](/demand/nz/brands/winsor-and-newton)
- [Liquitex](/demand/nz/brands/liquitex)
- [Mont Marte](/demand/nz/brands/mont-marte)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crayola: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/crayola

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crayola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.