--- title: "CrashPlan: search popularity in New Zealand" description: "CrashPlan provides tools and services to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/crashplan" publisher: "Brandwave" --- # CrashPlan: search popularity in New Zealand CrashPlan provides tools and services to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CrashPlan - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cloud backup services**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud backup services | 5 | 2.8% | 40 | - [Cloud backup services](/demand/nz/categories/nz-cloud-backup-services) ## Top cloud backup services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CrashPlan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IDrive | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Backblaze | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrashPlan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud backup services - Asked ChatGPT "Which cloud backup service should I use in New Zealand?": 1. Backblaze - Asked ChatGPT "What are the best cloud backup services in New Zealand?": 1. IDrive, 2. Backblaze - Asked ChatGPT "What's the best cloud backup service in New Zealand for business data protection?": 1. Acronis, 2. Backblaze - Searched Google, AI Overview "best cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis - Searched Google, AI Overview "business cloud backup": 1. IDrive, 2. Backblaze Not named in any answer: Carbonite and CrashPlan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for CrashPlan changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CrashPlan in New Zealand held steady at 40. - Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand increased from 2% to 2.8%. - Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand peaked at 4% in August 2026 and was lowest at 2% in October 2025. ## How did search popularity change for New Zealand cloud backup services in September 2026? - In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%. - In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%. - In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%. - In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%. - In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud backup services | 40 | 2% | 5 | | Nov 2025 | Cloud backup services | 40 | 2.3% | 5 | | Dec 2025 | Cloud backup services | 40 | 2.6% | 5 | | Jan 2026 | Cloud backup services | 40 | 2.5% | 5 | | Feb 2026 | Cloud backup services | 40 | 3.3% | 5 | | Mar 2026 | Cloud backup services | 40 | 3.2% | 5 | | Apr 2026 | Cloud backup services | 40 | 3.3% | 5 | | May 2026 | Cloud backup services | 30 | 2.6% | 5 | | Jun 2026 | Cloud backup services | 40 | 2.6% | 5 | | Jul 2026 | Cloud backup services | 40 | 3% | 5 | | Aug 2026 | Cloud backup services | 50 | 4% | 5 | | Sep 2026 | Cloud backup services | 40 | 2.8% | 5 | ## How are CrashPlan’s branded searches counted? Brandwave collects information about searches that people make online using CrashPlan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crashplan” ## Which cloud backup services compete with CrashPlan? - [Backblaze](/demand/nz/brands/backblaze): Head-to-head: /demand/nz/compare/backblaze-vs-crashplan - [IDrive](/demand/nz/brands/idrive): Head-to-head: /demand/nz/compare/crashplan-vs-idrive - [Acronis](/demand/nz/brands/acronis): Head-to-head: /demand/nz/compare/acronis-vs-crashplan - [Carbonite](/demand/nz/brands/carbonite): Head-to-head: /demand/nz/compare/carbonite-vs-crashplan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CrashPlan: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/crashplan This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/crashplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.