--- title: "Craig's: search popularity in New Zealand" description: "Craig's makes jams and preserves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/craigs-jam" publisher: "Brandwave" --- # Craig's: search popularity in New Zealand Craig's makes jams and preserves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Craig's - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among jam and preserve brands**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jam and preserve brands | 5 | 0.23% | 10 | - [Jam and preserve brands](/demand/nz/categories/nz-jam-brands) ## Top jam and preserve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Craig's is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anathoth Farm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Barker's of Geraldine | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bonne Maman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Craig's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | St Dalfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jam and preserve brands - Asked ChatGPT "Which jam and preserve brand should I buy in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What are the best jam and preserve brands in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What's the best jam and preserve brand in New Zealand for toast and baking?": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam nz": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam brands nz": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Craig's, 4. Bonne Maman Not named in any answer: St Dalfour and IXL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Craig's changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Craig's in New Zealand held steady at 10. - Across the 12 months ending September 2026, Craig's’ share of searches among jam and preserve brands in New Zealand held steady, from 0.22% to 0.23%. ## How did search popularity change for New Zealand jam and preserve brands in September 2026? - In September 2026, Barker's of Geraldine gained share of searches among jam and preserve brands in New Zealand, from 66.7% to 67.8%. - In September 2026, St Dalfour gained share of searches among jam and preserve brands in New Zealand, from 6.4% to 7.2%. - In September 2026, Bonne Maman lost share of searches among jam and preserve brands in New Zealand, from 9.7% to 8.2%. - Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jam and preserve brands | 10 | 0.22% | 5 | | Nov 2025 | Jam and preserve brands | 20 | 0.36% | 5 | | Dec 2025 | Jam and preserve brands | 20 | 0.3% | 5 | | Jan 2026 | Jam and preserve brands | 20 | 0.43% | 5 | | Feb 2026 | Jam and preserve brands | 20 | 0.52% | 5 | | Mar 2026 | Jam and preserve brands | 10 | 0.26% | 5 | | Apr 2026 | Jam and preserve brands | 10 | 0.26% | 5 | | May 2026 | Jam and preserve brands | 20 | 0.48% | 5 | | Jun 2026 | Jam and preserve brands | 20 | 0.58% | 5 | | Jul 2026 | Jam and preserve brands | 20 | 0.56% | 5 | | Aug 2026 | Jam and preserve brands | 20 | 0.46% | 5 | | Sep 2026 | Jam and preserve brands | 10 | 0.23% | 5 | ## How are Craig's’ branded searches counted? Brandwave collects information about searches that people make online using Craig's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “craig s” - “craig's jam” ## Which jam and preserve brands compete with Craig's? - [Barker's of Geraldine](/demand/nz/brands/barkers-of-geraldine): Head-to-head: /demand/nz/compare/barkers-of-geraldine-vs-craigs-jam - [Anathoth Farm](/demand/nz/brands/anathoth-farm): Head-to-head: /demand/nz/compare/anathoth-farm-vs-craigs-jam - [Bonne Maman](/demand/nz/brands/bonne-maman): Head-to-head: /demand/nz/compare/bonne-maman-vs-craigs-jam - [St Dalfour](/demand/nz/brands/st-dalfour): Head-to-head: /demand/nz/compare/craigs-jam-vs-st-dalfour - [IXL](/demand/nz/brands/ixl): Head-to-head: /demand/nz/compare/craigs-jam-vs-ixl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Craig's: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/craigs-jam This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/craigs-jam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.