---
title: "Craig Pope Financial: search popularity and Share of Search in New Zealand"
description: "Craig Pope Financial provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/craig-pope-financial"
publisher: "Brandwave"
---

# Craig Pope Financial: search popularity and Share of Search in New Zealand

Craig Pope Financial provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Craig Pope Financial
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti mortgage advisers**: 0.14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti mortgage advisers | 3 | 0.14% | 10 |

- [Kapiti mortgage advisers](/demand/nz/categories/nz-kapiti-mortgage-advisers)

## How has branded search demand for Craig Pope Financial changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Craig Pope Financial in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, Craig Pope Financial’s estimated Share of Search among kapiti mortgage advisers in New Zealand held steady, from 0.25% to 0.14%.

## How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

- Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti mortgage advisers | 20 | 0.25% | 3 |
| Nov 2025 | Kapiti mortgage advisers | 20 | 0.25% | 3 |
| Dec 2025 | Kapiti mortgage advisers | 10 | 0.17% | 3 |
| Jan 2026 | Kapiti mortgage advisers | 10 | 0.14% | 3 |
| Feb 2026 | Kapiti mortgage advisers | 10 | 0.13% | 4 |
| Mar 2026 | Kapiti mortgage advisers | 10 | 0.13% | 3 |
| Apr 2026 | Kapiti mortgage advisers | 10 | 0.15% | 3 |
| May 2026 | Kapiti mortgage advisers | 10 | 0.14% | 3 |
| Jun 2026 | Kapiti mortgage advisers | 10 | 0.16% | 3 |
| Jul 2026 | Kapiti mortgage advisers | 10 | 0.14% | 3 |
| Aug 2026 | Kapiti mortgage advisers | 10 | 0.14% | 3 |
| Sep 2026 | Kapiti mortgage advisers | — | — | — |

## How is Craig Pope Financial measured?

Brandwave collects information about searches that people make online using Craig Pope Financial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “craig pope financial”

## Which kapiti mortgage advisers compete with Craig Pope Financial?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/craig-pope-financial-vs-nzhl
- [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/craig-pope-financial-vs-mortgage-link
- [Kapiti Mortgages & Insurance](/demand/nz/brands/kapiti-mortgages-insurance): Head-to-head: /demand/nz/compare/craig-pope-financial-vs-kapiti-mortgages-insurance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Craig Pope Financial: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/craig-pope-financial

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/craig-pope-financial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.