--- title: "Coverstaff: search popularity and Share of Search in New Zealand" description: "Coverstaff provides recruitment services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/coverstaff" publisher: "Brandwave" --- # Coverstaff: search popularity and Share of Search in New Zealand Coverstaff provides recruitment services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coverstaff - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland recruitment agencies**: 35.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland recruitment agencies | 1 | 35.6% | 5.6K | | Palmerston North recruitment agencies | 3 | 18.8% | 5.6K | - [Auckland recruitment agencies](/demand/nz/categories/nz-auckland-recruitment-agencies) - [Palmerston North recruitment agencies](/demand/nz/categories/nz-palmerston-north-recruitment-agencies) ## How has branded search demand for Coverstaff changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Coverstaff in New Zealand rose from 5.1K to 5.6K. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 22.4% to 35.6%. - Across the 11 months ending August 2026, Coverstaff rose from 2nd to 1st among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand increased from 17.6% to 18.8%. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 19.3% in March 2026 and was lowest at 16.6% in July 2026. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%. - In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%. - In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%. - Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. ## How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026? - In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%. - In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%. - In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%. - In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%. - In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%. - Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland recruitment agencies | 5.1K | 22.4% | 2 | | Nov 2025 | Auckland recruitment agencies | 5.5K | 32.8% | 1 | | Dec 2025 | Auckland recruitment agencies | 3.7K | 30.4% | 1 | | Jan 2026 | Auckland recruitment agencies | 5.6K | 32.4% | 1 | | Feb 2026 | Auckland recruitment agencies | 5.5K | 33.9% | 1 | | Mar 2026 | Auckland recruitment agencies | 6.1K | 32.3% | 1 | | Apr 2026 | Auckland recruitment agencies | 5K | 30.4% | 1 | | May 2026 | Auckland recruitment agencies | 5K | 30.3% | 1 | | Jun 2026 | Auckland recruitment agencies | 5.1K | 32% | 1 | | Jul 2026 | Auckland recruitment agencies | 5.1K | 33.1% | 1 | | Aug 2026 | Auckland recruitment agencies | 5.6K | 35.6% | 1 | | Sep 2026 | Auckland recruitment agencies | — | — | — | | Oct 2025 | Palmerston North recruitment agencies | 5.1K | 17.6% | 3 | | Nov 2025 | Palmerston North recruitment agencies | 5.5K | 19.3% | 3 | | Dec 2025 | Palmerston North recruitment agencies | 3.7K | 16.7% | 3 | | Jan 2026 | Palmerston North recruitment agencies | 5.6K | 18.6% | 3 | | Feb 2026 | Palmerston North recruitment agencies | 5.5K | 19.1% | 3 | | Mar 2026 | Palmerston North recruitment agencies | 6.1K | 19.3% | 3 | | Apr 2026 | Palmerston North recruitment agencies | 5K | 19% | 3 | | May 2026 | Palmerston North recruitment agencies | 5K | 16.9% | 3 | | Jun 2026 | Palmerston North recruitment agencies | 5.1K | 17.4% | 3 | | Jul 2026 | Palmerston North recruitment agencies | 5.1K | 16.6% | 4 | | Aug 2026 | Palmerston North recruitment agencies | 5.6K | 18.8% | 3 | | Sep 2026 | Palmerston North recruitment agencies | — | — | — | ## How is Coverstaff measured? Brandwave collects information about searches that people make online using Coverstaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cover staff agency” - “coverstaff” - “coverstaff manukau” - “coverstaff new zealand” - “coverstaff nz” - “coverstaff palmerston north” - “coverstaff recruitment” - “coverstaff recruitment east tamaki” - “coverstaff rosebank” - “coverstaff south auckland” ## Which auckland recruitment agencies compete with Coverstaff? - [Hays](/demand/nz/brands/hays): Head-to-head: /demand/nz/compare/coverstaff-vs-hays - [Madison Recruitment](/demand/nz/brands/madison-recruitment): Head-to-head: /demand/nz/compare/coverstaff-vs-madison-recruitment - [Randstad](/demand/nz/brands/randstad): Head-to-head: /demand/nz/compare/coverstaff-vs-randstad - [Alpha Recruitment](/demand/nz/brands/alpha-recruitment): Head-to-head: /demand/nz/compare/alpha-recruitment-vs-coverstaff ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Coverstaff: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/coverstaff This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coverstaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.