---
title: "Cover-More: search popularity and Share of Search in New Zealand"
description: "A travel insurer offering international and domestic travel cover in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cover-more"
publisher: "Brandwave"
---

# Cover-More: search popularity and Share of Search in New Zealand

A travel insurer offering international and domestic travel cover in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cover-More
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among travel insurers**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| travel insurers | 7 | 2.5% | 6.1K |

- [New Zealand travel insurers](/demand/nz/categories/nz-travel-insurers)

## How has branded search demand for Cover-More changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cover-More in New Zealand held steady, from 5.9K to 6.1K.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand held steady, from 2.7% to 2.5%.

## How did search popularity change for New Zealand travel insurers in August 2026?

- In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
- In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
- Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
- Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
- Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | travel insurers | 5.9K | 2.7% | 7 |
| Nov 2025 | travel insurers | 5.8K | 2.5% | 7 |
| Dec 2025 | travel insurers | 4.5K | 2% | 7 |
| Jan 2026 | travel insurers | 7K | 2.8% | 7 |
| Feb 2026 | travel insurers | 6K | 2.6% | 7 |
| Mar 2026 | travel insurers | 7.5K | 2.6% | 8 |
| Apr 2026 | travel insurers | 5K | 2.1% | 7 |
| May 2026 | travel insurers | 5.2K | 2.2% | 8 |
| Jun 2026 | travel insurers | 5.8K | 2.4% | 8 |
| Jul 2026 | travel insurers | 5.2K | 2.2% | 8 |
| Aug 2026 | travel insurers | 6.1K | 2.5% | 7 |
| Sep 2026 | travel insurers | — | — | — |

## How is Cover-More measured?

Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cover more”
- “cover more insurance”
- “cover more insurance nz”
- “cover more nz”
- “cover more travel insurance”
- “cover more travel insurance nz”
- “Cover-More”
- “cover-more new zealand”
- “cover-more nz”
- “cover-more travel insurance”
- “cover-more travel insurance nz”
- “covermore”
- “covermore nz”
- “covermore travel insurance”

## Which travel insurers compete with Cover-More?

- [AMI Insurance](/demand/nz/brands/ami-insurance)
- [Tower Insurance](/demand/nz/brands/tower-insurance)
- [State Insurance](/demand/nz/brands/state-insurance)
- [Southern Cross Travel Insurance](/demand/nz/brands/southern-cross-travel-insurance): Head-to-head: /demand/nz/compare/cover-more-vs-southern-cross-travel-insurance
- [AA Travel Insurance](/demand/nz/brands/aa-travel-insurance): Head-to-head: /demand/nz/compare/aa-travel-insurance-vs-cover-more
- [1Cover](/demand/nz/brands/1cover): Head-to-head: /demand/nz/compare/1cover-vs-cover-more
- [Allianz Travel](/demand/nz/brands/allianz-travel): Head-to-head: /demand/nz/compare/allianz-travel-vs-cover-more
- [World Nomads](/demand/nz/brands/world-nomads): Head-to-head: /demand/nz/compare/cover-more-vs-world-nomads

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cover-More: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cover-more

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.