--- title: "Cove Insurance: search popularity and Share of Search in New Zealand" description: "A New Zealand online insurer offering car and pet insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/cove-insurance" publisher: "Brandwave" --- # Cove Insurance: search popularity and Share of Search in New Zealand A New Zealand online insurer offering car and pet insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cove Insurance - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car and home insurers**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 7 | 2.3% | 7.7K | | Pet insurers | 1 | 37.9% | 7.7K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) - [Pet insurers](/demand/nz/categories/nz-pet-insurers) ## How has branded search demand for Cove Insurance changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cove Insurance in New Zealand rose from 6.3K to 7.7K. - Across the 11 months ending August 2026, Cove Insurance rose from 8th to 7th among car and home insurers in New Zealand. - Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand increased from 32.5% to 37.9%. - Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 37.9% in August 2026 and was lowest at 31% in November 2025. - Across the 11 months ending August 2026, Cove Insurance rose from 2nd to 1st among pet insurers in New Zealand. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## How did search popularity change for New Zealand pet insurers in August 2026? - In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%. - In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%. - In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%. - In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 6.3K | 2% | 8 | | Nov 2025 | car and home insurers | 6.2K | 1.9% | 8 | | Dec 2025 | car and home insurers | 6.2K | 1.9% | 7 | | Jan 2026 | car and home insurers | 7.8K | 2.1% | 7 | | Feb 2026 | car and home insurers | 7.7K | 2.2% | 7 | | Mar 2026 | car and home insurers | 7.8K | 2% | 7 | | Apr 2026 | car and home insurers | 7.6K | 2.3% | 7 | | May 2026 | car and home insurers | 7.7K | 2.3% | 7 | | Jun 2026 | car and home insurers | 7.8K | 2.3% | 7 | | Jul 2026 | car and home insurers | 7.7K | 2.4% | 7 | | Aug 2026 | car and home insurers | 7.7K | 2.3% | 7 | | Sep 2026 | car and home insurers | — | — | — | | Oct 2025 | Pet insurers | 6.3K | 32.5% | 2 | | Nov 2025 | Pet insurers | 6.2K | 31% | 2 | | Dec 2025 | Pet insurers | 6.2K | 31.8% | 2 | | Jan 2026 | Pet insurers | 7.8K | 33.4% | 2 | | Feb 2026 | Pet insurers | 7.7K | 37.4% | 1 | | Mar 2026 | Pet insurers | 7.8K | 33.6% | 2 | | Apr 2026 | Pet insurers | 7.6K | 35.8% | 1 | | May 2026 | Pet insurers | 7.7K | 33.5% | 2 | | Jun 2026 | Pet insurers | 7.8K | 34.6% | 2 | | Jul 2026 | Pet insurers | 7.7K | 36.2% | 1 | | Aug 2026 | Pet insurers | 7.7K | 37.9% | 1 | | Sep 2026 | Pet insurers | — | — | — | ## How is Cove Insurance measured? Brandwave collects information about searches that people make online using Cove Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cove car insurance” - “cove car insurance nz” - “cove home insurance” - “Cove Insurance” - “cove insurance car” - “cove insurance near me” - “cove insurance new zealand” - “cove insurance nz” - “cove insurance reviews” - “coveinsurance” ## Which car and home insurers compete with Cove Insurance? - [AA Insurance](/demand/nz/brands/aa-insurance) - [AMI Insurance](/demand/nz/brands/ami-insurance) - [Tower Insurance](/demand/nz/brands/tower-insurance) - [State Insurance](/demand/nz/brands/state-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-state-insurance - [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-fmg-insurance - [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-vero-insurance - [Trade Me Insurance](/demand/nz/brands/trade-me-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-trade-me-insurance - [Star Insure](/demand/nz/brands/star-insure): Head-to-head: /demand/nz/compare/cove-insurance-vs-star-insure - [Initio Insurance](/demand/nz/brands/initio-insurance) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cove Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cove-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cove-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.