---
title: "Country Road: search popularity and Share of Search in New Zealand"
description: "Country Road is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/country-road"
publisher: "Brandwave"
---

# Country Road: search popularity and Share of Search in New Zealand

Country Road is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Country Road
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among women's fashion retailers**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Women's fashion retailers | 4 | 10.6% | 89.2K |

- [Women's fashion retailers](/demand/nz/categories/nz-womens-fashion-retailers)

## How has branded search demand for Country Road changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Country Road in New Zealand held steady, from 89.6K to 89.2K.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 12.5% in December 2025 and was lowest at 9% in July 2026.

## How did search popularity change for New Zealand women's fashion retailers in August 2026?

- In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
- In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
- In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
- In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%.
- In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.
- Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Women's fashion retailers | 89.6K | 10.9% | 4 |
| Nov 2025 | Women's fashion retailers | 134K | 12.4% | 3 |
| Dec 2025 | Women's fashion retailers | 134K | 12.5% | 3 |
| Jan 2026 | Women's fashion retailers | 89.7K | 11.2% | 3 |
| Feb 2026 | Women's fashion retailers | 79.9K | 10.7% | 4 |
| Mar 2026 | Women's fashion retailers | 101K | 10.9% | 4 |
| Apr 2026 | Women's fashion retailers | 108K | 11.3% | 4 |
| May 2026 | Women's fashion retailers | 109K | 11% | 4 |
| Jun 2026 | Women's fashion retailers | 89.1K | 10.1% | 4 |
| Jul 2026 | Women's fashion retailers | 79.7K | 9% | 5 |
| Aug 2026 | Women's fashion retailers | 89.2K | 10.6% | 4 |
| Sep 2026 | Women's fashion retailers | — | — | — |

## How is Country Road measured?

Brandwave collects information about searches that people make online using Country Road’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “country road”
- “country road belt”
- “country road botany”
- “country road cap”
- “country road clothing”
- “country road dresses”
- “country road handbag”
- “country road home”
- “country road knits”
- “country road linen pant”
- “country road mens”
- “country road near me”
- “country road new market”
- “country road newborn”
- “country road nz”
- “country road online”
- “country road scarves”
- “country road shop”
- “country road short”
- “country road sylvia park”
- “countryroad”
- “countryroad clothing”
- “countryroad co nz”
- “countryroad dresses”
- “countryroad nz”
- “countryroad online”
- “countryroad outlet”

## Which women's fashion retailers compete with Country Road?

- [Cotton On](/demand/nz/brands/cotton-on): Head-to-head: /demand/nz/compare/cotton-on-vs-country-road
- [Glassons](/demand/nz/brands/glassons): Head-to-head: /demand/nz/compare/country-road-vs-glassons
- [Postie](/demand/nz/brands/postie): Head-to-head: /demand/nz/compare/country-road-vs-postie
- [Zara](/demand/nz/brands/zara): Head-to-head: /demand/nz/compare/country-road-vs-zara
- [H&M](/demand/nz/brands/h-and-m): Head-to-head: /demand/nz/compare/country-road-vs-h-and-m
- [Max](/demand/nz/brands/max)
- [Witchery](/demand/nz/brands/witchery)
- [Seed Heritage](/demand/nz/brands/seed-heritage)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Country Road: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/country-road

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/country-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.