---
title: "Cotton On: search popularity and Share of Search in New Zealand"
description: "Cotton On is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cotton-on"
publisher: "Brandwave"
---

# Cotton On: search popularity and Share of Search in New Zealand

Cotton On is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cotton On
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among women's fashion retailers**: 29.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Women's fashion retailers | 1 | 29.4% | 247K |

- [Women's fashion retailers](/demand/nz/categories/nz-womens-fashion-retailers)

## How has branded search demand for Cotton On changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cotton On in New Zealand held steady, from 239K to 247K.
- Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 34.8% in July 2026 and was lowest at 29% in October 2025.

## How did search popularity change for New Zealand women's fashion retailers in August 2026?

- In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
- In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
- In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
- In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%.
- In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.
- Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Women's fashion retailers | 239K | 29% | 1 |
| Nov 2025 | Women's fashion retailers | 355K | 32.8% | 1 |
| Dec 2025 | Women's fashion retailers | 352K | 32.8% | 1 |
| Jan 2026 | Women's fashion retailers | 241K | 30.1% | 1 |
| Feb 2026 | Women's fashion retailers | 230K | 30.8% | 1 |
| Mar 2026 | Women's fashion retailers | 279K | 30.3% | 1 |
| Apr 2026 | Women's fashion retailers | 279K | 29.1% | 1 |
| May 2026 | Women's fashion retailers | 288K | 29.1% | 1 |
| Jun 2026 | Women's fashion retailers | 276K | 31.3% | 1 |
| Jul 2026 | Women's fashion retailers | 309K | 34.8% | 1 |
| Aug 2026 | Women's fashion retailers | 247K | 29.4% | 1 |
| Sep 2026 | Women's fashion retailers | — | — | — |

## How is Cotton On measured?

Brandwave collects information about searches that people make online using Cotton On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cotton on”
- “cotton on activewear”
- “cotton on body”
- “cotton on body activewear”
- “cotton on body nz”
- “cotton on clothing”
- “cotton on com”
- “cotton on dresses”
- “cotton on jeans”
- “cotton on mega”
- “cotton on mens”
- “cotton on near me”
- “cotton on nz”
- “cotton on online”
- “cotton on outlets”
- “cotton on sale”
- “cotton on shoes”
- “cotton on shorts”
- “cotton on store”
- “cotton on tops”
- “cotton on us”
- “cottonon”
- “cottonon clothing”
- “cottonon com”
- “cottonon dresses”
- “cottonon nz”
- “cottonon online”
- “cottonon store”
- “sylvia park cotton on”

## Which women's fashion retailers compete with Cotton On?

- [Glassons](/demand/nz/brands/glassons): Head-to-head: /demand/nz/compare/cotton-on-vs-glassons
- [Postie](/demand/nz/brands/postie): Head-to-head: /demand/nz/compare/cotton-on-vs-postie
- [Country Road](/demand/nz/brands/country-road): Head-to-head: /demand/nz/compare/cotton-on-vs-country-road
- [Zara](/demand/nz/brands/zara): Head-to-head: /demand/nz/compare/cotton-on-vs-zara
- [H&M](/demand/nz/brands/h-and-m): Head-to-head: /demand/nz/compare/cotton-on-vs-h-and-m
- [Max](/demand/nz/brands/max)
- [Witchery](/demand/nz/brands/witchery)
- [Seed Heritage](/demand/nz/brands/seed-heritage)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cotton On: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cotton-on

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cotton-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.