--- title: "Coruba: search popularity in New Zealand" description: "Coruba makes rum. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/coruba" publisher: "Brandwave" --- # Coruba: search popularity in New Zealand Coruba makes rum. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coruba - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among rum brands**: 13.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rum brands | 5 | 13.9% | 1.8K | - [Rum brands](/demand/nz/categories/nz-rum-brands) ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coruba was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coruba is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Appleton Estate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Diplomático Reserva Exclusiva | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Havana Club | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bacardi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Coruba | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kraken | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Malibu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Captain Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sailor Jerry | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rum brands - Asked ChatGPT "Which rum brand should I buy in New Zealand?": 1. Appleton Estate, 2. Havana Club, 3. Diplomático Reserva Exclusiva - Asked ChatGPT "What are the best rum brands in New Zealand?": 1. Appleton Estate, 2. Diplomático Reserva Exclusiva - Asked ChatGPT "What's the best rum brand in New Zealand for cocktails?": 1. Appleton Estate, 2. Havana Club - Searched Google, AI Overview "rum brands": 1. Bacardi, 2. Havana Club, 3. Appleton Estate, 4. Coruba, 5. Diplomático Reserva Exclusiva - Searched Google, AI Overview "best rum": 1. Diplomático Reserva Exclusiva, 2. Appleton Estate Not named in any answer: Kraken, Malibu, Captain Morgan and Sailor Jerry. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Coruba changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Coruba in New Zealand rose from 1.4K to 1.8K. - Across the 12 months ending September 2026, Coruba’s share of searches among rum brands in New Zealand increased from 11.7% to 13.9%. - Across the 12 months ending September 2026, Coruba’s share of searches among rum brands in New Zealand peaked at 14.6% in May 2026 and was lowest at 9.6% in December 2025. ## How did search popularity change for New Zealand rum brands in September 2026? - In September 2026, Kraken overtook Appleton Estate to rank 2nd among rum brands in New Zealand, with 16.5% of the searches. - In September 2026, Malibu overtook Appleton Estate to rank 3rd among rum brands in New Zealand, with 15.8% of the searches. - In September 2026, Coruba gained share of searches among rum brands in New Zealand, from 12.6% to 13.9%. - In September 2026, Sailor Jerry gained share of searches among rum brands in New Zealand, from 4.4% to 5%. - In September 2026, Appleton Estate lost share of searches among rum brands in New Zealand, from 16.9% to 15%. - In September 2026, Bacardi lost share of searches among rum brands in New Zealand, from 23.4% to 22.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rum brands | 1.4K | 11.7% | 5 | | Nov 2025 | Rum brands | 1.4K | 11.5% | 5 | | Dec 2025 | Rum brands | 2.1K | 9.6% | 5 | | Jan 2026 | Rum brands | 1.2K | 10.7% | 5 | | Feb 2026 | Rum brands | 1K | 11.1% | 5 | | Mar 2026 | Rum brands | 1.1K | 11.8% | 4 | | Apr 2026 | Rum brands | 1.6K | 14.1% | 5 | | May 2026 | Rum brands | 1.8K | 14.6% | 4 | | Jun 2026 | Rum brands | 1.6K | 13.5% | 5 | | Jul 2026 | Rum brands | 1.6K | 12% | 5 | | Aug 2026 | Rum brands | 1.7K | 12.6% | 5 | | Sep 2026 | Rum brands | 1.8K | 13.9% | 5 | ## How are Coruba’s branded searches counted? Brandwave collects information about searches that people make online using Coruba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coruba” - “coruba dark” - “coruba dark rum” - “coruba jamaica rum” - “coruba original rum” - “coruba rum” - “coruba rum specials” - “rum coruba” ## Which rum brands compete with Coruba? - [Bacardi](/demand/nz/brands/bacardi) - [Kraken](/demand/nz/brands/kraken): Head-to-head: /demand/nz/compare/coruba-vs-kraken - [Malibu](/demand/nz/brands/malibu): Head-to-head: /demand/nz/compare/coruba-vs-malibu - [Appleton Estate](/demand/nz/brands/appleton-estate): Head-to-head: /demand/nz/compare/appleton-estate-vs-coruba - [Captain Morgan](/demand/nz/brands/captain-morgan): Head-to-head: /demand/nz/compare/captain-morgan-vs-coruba - [Sailor Jerry](/demand/nz/brands/sailor-jerry): Head-to-head: /demand/nz/compare/coruba-vs-sailor-jerry - [Havana Club](/demand/nz/brands/havana-club) - [Diplomático Reserva Exclusiva](/demand/nz/brands/diplomatico-reserva-exclusiva) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Coruba: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/coruba This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coruba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.