--- title: "Core Wellness: search popularity in New Zealand" description: "Core Wellness is a pilates studio in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/core-wellness-hamilton" publisher: "Brandwave" --- # Core Wellness: search popularity in New Zealand Core Wellness is a pilates studio in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Core Wellness - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hamilton Pilates studios**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton Pilates studios | 6 | 1.4% | 20 | - [Hamilton Pilates studios](/demand/nz/locations/hamilton/pilates-studios) ## Top Hamilton Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Core Wellness was mentioned in two out of three: in two of the three ChatGPT answers. Core Wellness is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | @Pilates | 1st | 3 of 3 | 3 of 3 | | Lifted Pilates | 2nd | 3 of 3 | 3 of 3 | | Reform Fitness | 3rd | 3 of 3 | 3 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Core Wellness | 5th | 2 of 3 | 2 of 3 | | Body Reform Pilates | 6th | 1 of 3 | 1 of 3 | ## Every AI answer about Hamilton Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Hamilton, New Zealand?": 1. @Pilates, 2. Lifted Pilates, 3. Reform Fitness, 4. Core Wellness - Asked ChatGPT "What are the best Pilates studios in Hamilton, New Zealand?": 1. @Pilates, 2. Lifted Pilates, 3. Reform Fitness, 4. KX Pilates, 5. Core Wellness - Asked ChatGPT "What's the best Pilates studio in Hamilton, New Zealand for reformer classes?": 1. @Pilates, 2. Reform Fitness, 3. Lifted Pilates, 4. Body Reform Pilates, 5. KX Pilates Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Core Wellness changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Core Wellness in New Zealand rose from 20 to 30. - Across the 12 months ending September 2026, Core Wellness’ share of searches among Hamilton Pilates studios in New Zealand increased from 0.57% to 1.4%. - Across the 12 months ending September 2026, Core Wellness’ share of searches among Hamilton Pilates studios in New Zealand peaked at 3.6% in December 2025 and was lowest at 0.57% in October 2025. ## How did search popularity change for New Zealand Hamilton Pilates studios in September 2026? - In September 2026, Reform Fitness gained share of searches among Hamilton Pilates studios in New Zealand, from 41.5% to 47.3%. - In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%. - In September 2026, Lifted Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 13.8% to 12.3%. - In September 2026, KX Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 10.7% to 9.6%. - Estimated monthly branded searches for Core Wellness in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton Pilates studios | 10 | 0.57% | 6 | | Nov 2025 | Hamilton Pilates studios | 30 | 1.9% | 6 | | Dec 2025 | Hamilton Pilates studios | 40 | 3.6% | 6 | | Jan 2026 | Hamilton Pilates studios | 20 | 1.2% | 6 | | Feb 2026 | Hamilton Pilates studios | 10 | 0.61% | 6 | | Mar 2026 | Hamilton Pilates studios | 20 | 1.1% | 6 | | Apr 2026 | Hamilton Pilates studios | 10 | 0.58% | 6 | | May 2026 | Hamilton Pilates studios | 30 | 1.8% | 6 | | Jun 2026 | Hamilton Pilates studios | 20 | 1.3% | 6 | | Jul 2026 | Hamilton Pilates studios | 20 | 1.4% | 6 | | Aug 2026 | Hamilton Pilates studios | 20 | 1.3% | 6 | | Sep 2026 | Hamilton Pilates studios | 20 | 1.4% | 6 | ## How are Core Wellness’ branded searches counted? Brandwave collects information about searches that people make online using Core Wellness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “core wellness hamilton” ## Which Hamilton Pilates studios compete with Core Wellness? - [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/core-wellness-hamilton-vs-reform-fitness - [@Pilates](/demand/nz/brands/pilates): Head-to-head: /demand/nz/compare/core-wellness-hamilton-vs-pilates - [Lifted Pilates](/demand/nz/brands/lifted-pilates): Head-to-head: /demand/nz/compare/core-wellness-hamilton-vs-lifted-pilates - [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/core-wellness-hamilton-vs-kx-pilates - [Body Reform Pilates](/demand/nz/brands/body-reform-pilates): Head-to-head: /demand/nz/compare/body-reform-pilates-vs-core-wellness-hamilton ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Core Wellness: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/core-wellness-hamilton This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/core-wellness-hamilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.