--- title: "Core Collective: search popularity in New Zealand" description: "A Pilates studio in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/core-collective-nz" publisher: "Brandwave" --- # Core Collective: search popularity in New Zealand A Pilates studio in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Core Collective - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Auckland Pilates studios**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland Pilates studios | 10 | 0.35% | 50 | - [Auckland Pilates studios](/demand/nz/locations/auckland/pilates-studios) ## Top Auckland Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Core Collective appeared in all three answers. Core Collective is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Core Collective | 1st | 3 of 3 | 3 of 3 | | Reform Fitness | 2nd | 2 of 3 | 2 of 3 | | Studio Soléa | 3rd | 2 of 3 | 2 of 3 | | Studio Pilates International | 4th | 2 of 3 | 2 of 3 | | SO Fitness | 5th | 1 of 3 | 1 of 3 | | Unity Studios | 5th | 2 of 3 | 2 of 3 | | Sala | 7th | 2 of 3 | 2 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | | Always Pilates | Not ranked | 0 of 3 | 0 of 3 | | KX Pilates | Not ranked | 0 of 3 | 0 of 3 | | Peak Pilates & Physiotherapy | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Auckland, New Zealand?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Unity Studios, 5. Sala - Asked ChatGPT "What are the best Pilates studios in Auckland, New Zealand?": 1. Core Collective, 2. SO Fitness, 3. Studio Pilates International, 4. Unity Studios, 5. Sala - Asked ChatGPT "What's the best Pilates studio in Auckland, New Zealand for a reformer class?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Studio Pilates International Not named in any answer: Aligne Studio, Always Pilates, KX Pilates and Peak Pilates & Physiotherapy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Core Collective changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Core Collective in New Zealand fell from 90 to 50. - Across the 12 months ending September 2026, Core Collective fell from 8th to 10th among Auckland Pilates studios in New Zealand. ## How did search popularity change for New Zealand Auckland Pilates studios in September 2026? - In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches. - In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%. - In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%. - KX Pilates’ share of searches among Auckland Pilates studios in New Zealand has lost ground for 3 months in a row, from 2.1% to 0.98% in September 2026. - In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand. - Estimated monthly branded searches for Aligne Studio in New Zealand rose 957.1% over 12 measured months, from 70 to 740 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland Pilates studios | 70 | 0.42% | 8 | | Nov 2025 | Auckland Pilates studios | 50 | 0.31% | 8 | | Dec 2025 | Auckland Pilates studios | 60 | 0.48% | 7 | | Jan 2026 | Auckland Pilates studios | 100 | 0.57% | 7 | | Feb 2026 | Auckland Pilates studios | 80 | 0.51% | 7 | | Mar 2026 | Auckland Pilates studios | 70 | 0.41% | 9 | | Apr 2026 | Auckland Pilates studios | 50 | 0.32% | 10 | | May 2026 | Auckland Pilates studios | 60 | 0.37% | 11 | | Jun 2026 | Auckland Pilates studios | 50 | 0.32% | 11 | | Jul 2026 | Auckland Pilates studios | 50 | 0.35% | 10 | | Aug 2026 | Auckland Pilates studios | 80 | 0.54% | 10 | | Sep 2026 | Auckland Pilates studios | 50 | 0.35% | 10 | ## How are Core Collective’s branded searches counted? Brandwave collects information about searches that people make online using Core Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “core collective auckland” - “core collective pilates” ## Which Auckland Pilates studios compete with Core Collective? - [Reform Fitness](/demand/nz/brands/reform-fitness) - [SO Fitness](/demand/nz/brands/so-fitness) - [Aligne Studio](/demand/nz/brands/aligne-studio) - [Always Pilates](/demand/nz/brands/always-pilates) - [Studio Soléa](/demand/nz/brands/studio-solea) - [Studio Pilates International](/demand/nz/brands/studio-pilates-international): Head-to-head: /demand/nz/compare/core-collective-nz-vs-studio-pilates-international - [Unity Studios](/demand/nz/brands/unity-studios-northcote): Head-to-head: /demand/nz/compare/core-collective-nz-vs-unity-studios-northcote - [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/core-collective-nz-vs-kx-pilates - [Sala](/demand/nz/brands/sala-pilates): Head-to-head: /demand/nz/compare/core-collective-nz-vs-sala-pilates - [Peak Pilates & Physiotherapy](/demand/nz/brands/peak-pilates-and-physiotherapy): Head-to-head: /demand/nz/compare/core-collective-nz-vs-peak-pilates-and-physiotherapy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Core Collective: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/core-collective-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/core-collective-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.