---
title: "Cookie Time: search popularity and Share of Search in New Zealand"
description: "Cookie Time is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cookie-time"
publisher: "Brandwave"
---

# Cookie Time: search popularity and Share of Search in New Zealand

Cookie Time is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cookie Time
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among biscuit brands**: 40.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Biscuit brands | 1 | 40.9% | 17.7K |

- [Biscuit brands](/demand/nz/categories/nz-biscuit-brands)

## How has branded search demand for Cookie Time changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cookie Time in New Zealand held steady, from 17.6K to 17.7K.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand decreased from 48.3% to 40.9%.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 36.1% in June 2026.

## How did search popularity change for New Zealand biscuit brands in August 2026?

- In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
- In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
- In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
- In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
- Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Biscuit brands | 17.6K | 48.3% | 1 |
| Nov 2025 | Biscuit brands | 31.7K | 65.4% | 1 |
| Dec 2025 | Biscuit brands | 26.6K | 60.8% | 1 |
| Jan 2026 | Biscuit brands | 14.7K | 46.5% | 1 |
| Feb 2026 | Biscuit brands | 13.4K | 43% | 1 |
| Mar 2026 | Biscuit brands | 15.1K | 39.7% | 1 |
| Apr 2026 | Biscuit brands | 14.1K | 41.6% | 1 |
| May 2026 | Biscuit brands | 14.5K | 38.6% | 1 |
| Jun 2026 | Biscuit brands | 14.8K | 36.1% | 1 |
| Jul 2026 | Biscuit brands | 17.7K | 47.1% | 1 |
| Aug 2026 | Biscuit brands | 17.7K | 40.9% | 1 |
| Sep 2026 | Biscuit brands | — | — | — |

## How is Cookie Time measured?

Brandwave collects information about searches that people make online using Cookie Time’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “christmas cookie time”
- “cookie time”
- “cookie time bakery”
- “cookie time biscuits”
- “cookie time brownie”
- “cookie time chocolate fix”
- “cookie time cookie dough”
- “cookie time cookies”
- “cookie time gluten free”
- “cookie time ice cream”
- “cookie time lolly cake”
- “cookie time monster”
- “cookie time near me”
- “cookie time new zealand”
- “cookie time online”
- “cookie time pak n save”
- “cookie time shop”
- “cookietime”
- “cookietime co nz”
- “cookietime cookies”
- “pak n save cookie time”

## Which biscuit brands compete with Cookie Time?

- [Arnott's](/demand/nz/brands/arnotts): Head-to-head: /demand/nz/compare/arnotts-vs-cookie-time
- [Oreo](/demand/nz/brands/oreo): Head-to-head: /demand/nz/compare/cookie-time-vs-oreo
- [Griffin's](/demand/nz/brands/griffins): Head-to-head: /demand/nz/compare/cookie-time-vs-griffins
- [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers): Head-to-head: /demand/nz/compare/cookie-time-vs-huntley-and-palmers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cookie Time: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cookie-time

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cookie-time. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.