--- title: "Continental: search popularity and Share of Search in New Zealand" description: "Continental makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/continental" publisher: "Brandwave" --- # Continental: search popularity and Share of Search in New Zealand Continental makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Continental - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among soup and stock brands**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup and stock brands | 3 | 14.5% | 1.4K | | Tyre brands | 7 | 3.7% | 1.4K | - [Soup and stock brands](/demand/nz/categories/nz-soup-and-stock-brands) - [Tyre brands](/demand/nz/categories/nz-tyre-brands) ## How has branded search demand for Continental changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Continental in New Zealand rose from 1.1K to 1.4K. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand increased from 12.8% to 14.5%. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 12% in May 2026. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand increased from 2.7% to 3.7%. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 2.6% in January 2026. - Across the 11 months ending August 2026, Continental fell from 6th to 7th among tyre brands in New Zealand. ## How did search popularity change for New Zealand soup and stock brands in August 2026? - In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%. - In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%. - Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026. - Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%. - In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%. - In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%. - In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%. - In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%. - In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup and stock brands | 1.1K | 12.8% | 3 | | Nov 2025 | Soup and stock brands | 1.1K | 12.7% | 3 | | Dec 2025 | Soup and stock brands | 1.1K | 15.3% | 3 | | Jan 2026 | Soup and stock brands | 1.1K | 13.4% | 3 | | Feb 2026 | Soup and stock brands | 1.1K | 14% | 3 | | Mar 2026 | Soup and stock brands | 1.2K | 13.8% | 3 | | Apr 2026 | Soup and stock brands | 1.1K | 12.8% | 3 | | May 2026 | Soup and stock brands | 1.1K | 12% | 3 | | Jun 2026 | Soup and stock brands | 1.3K | 13.8% | 3 | | Jul 2026 | Soup and stock brands | 1.3K | 13.6% | 3 | | Aug 2026 | Soup and stock brands | 1.4K | 14.5% | 3 | | Sep 2026 | Soup and stock brands | — | — | — | | Oct 2025 | Tyre brands | 1.1K | 2.7% | 6 | | Nov 2025 | Tyre brands | 1.1K | 2.6% | 6 | | Dec 2025 | Tyre brands | 1.1K | 2.9% | 6 | | Jan 2026 | Tyre brands | 1.1K | 2.6% | 7 | | Feb 2026 | Tyre brands | 1.1K | 2.9% | 7 | | Mar 2026 | Tyre brands | 1.2K | 3% | 7 | | Apr 2026 | Tyre brands | 1.1K | 3% | 7 | | May 2026 | Tyre brands | 1.1K | 3.1% | 7 | | Jun 2026 | Tyre brands | 1.3K | 2.8% | 7 | | Jul 2026 | Tyre brands | 1.3K | 2.7% | 7 | | Aug 2026 | Tyre brands | 1.4K | 3.7% | 7 | | Sep 2026 | Tyre brands | — | — | — | ## How is Continental measured? Brandwave collects information about searches that people make online using Continental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “continental car tyres” - “continental chicken noodle soup” - “continental cross contact tyres” - “continental cup a soup” - “continental moto tires” - “continental mtb tires” - “continental soup” - “continental tires” - “continental tyre” - “continental tyres near me” - “continental tyres price” ## Which soup and stock brands compete with Continental? - [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/continental-vs-maggi - [Campbell's](/demand/nz/brands/campbells): Head-to-head: /demand/nz/compare/campbells-vs-continental - [Oxo](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/continental-vs-oxo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Continental: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/continental This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/continental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.