--- title: "Contentsquare: search popularity in New Zealand" description: "Digital experience analytics platform combining product analytics, session insights, and behavior analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/contentsquare" publisher: "Brandwave" --- # Contentsquare: search popularity in New Zealand Digital experience analytics platform combining product analytics, session insights, and behavior analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Contentsquare - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among heatmap and session replay tools**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heatmap and session replay tools | 4 | 4% | 70 | | Product analytics platforms | 5 | 4.8% | 70 | | Digital experience analytics platforms | 3 | 6.9% | 70 | - [Heatmap and session replay tools](/demand/nz/categories/nz-heatmap-and-session-replay-tools) - [Product analytics platforms](/demand/nz/categories/nz-product-analytics-platforms) - [Digital experience analytics platforms](/demand/nz/categories/nz-digital-experience-analytics-platforms) ## Top heatmap and session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Contentsquare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Clarity | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Contentsquare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hotjar | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mouseflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lucky Orange | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heatmap and session replay tools - Asked ChatGPT "Which heatmap and session replay tool should I use in New Zealand?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Asked ChatGPT "What are the best heatmap and session replay tools in New Zealand?": 1. Microsoft Clarity, 2. Hotjar, 3. Contentsquare, 4. Mouseflow, 5. Fullstory, 6. PostHog - Asked ChatGPT "What's the best heatmap and session replay tool in New Zealand for website analytics?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Searched Google, AI Overview "website heatmap software": 1. Microsoft Clarity, 2. Hotjar, 3. Mouseflow, 4. Lucky Orange - Searched Google, AI Overview "user behaviour analytics tool": 1. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Contentsquare changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Contentsquare in New Zealand rose from 40 to 70. - Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand increased from 2.3% to 4%. - Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.3% in October 2025. - Across the 12 months ending September 2026, Contentsquare rose from 5th to 4th among heatmap and session replay tools in New Zealand. - Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand increased from 2.5% to 4.8%. - Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.5% in October 2025. - Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand increased from 4.2% to 6.9%. - Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand peaked at 7% in May 2026 and was lowest at 4.2% in October 2025. - Across the 12 months ending September 2026, Contentsquare rose from 5th to 3rd among digital experience analytics platforms in New Zealand. ## How did search popularity change for New Zealand heatmap and session replay tools in September 2026? - In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches. - In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches. - In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%. - In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%. - In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%. - Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## How did search popularity change for New Zealand product analytics platforms in September 2026? - In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%. - In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%. - In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%. - In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%. - In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches. - In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%. - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%. - In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%. - Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heatmap and session replay tools | 40 | 2.3% | 5 | | Nov 2025 | Heatmap and session replay tools | 50 | 3.1% | 4 | | Dec 2025 | Heatmap and session replay tools | 40 | 3.4% | 5 | | Jan 2026 | Heatmap and session replay tools | 50 | 3.4% | 4 | | Feb 2026 | Heatmap and session replay tools | 60 | 4.1% | 4 | | Mar 2026 | Heatmap and session replay tools | 50 | 3.1% | 5 | | Apr 2026 | Heatmap and session replay tools | 70 | 4.5% | 4 | | May 2026 | Heatmap and session replay tools | 70 | 4.7% | 4 | | Jun 2026 | Heatmap and session replay tools | 70 | 3.2% | 4 | | Jul 2026 | Heatmap and session replay tools | 50 | 2.8% | 4 | | Aug 2026 | Heatmap and session replay tools | 50 | 2.6% | 5 | | Sep 2026 | Heatmap and session replay tools | 70 | 4% | 4 | | Oct 2025 | Product analytics platforms | 40 | 2.5% | 5 | | Nov 2025 | Product analytics platforms | 50 | 2.9% | 5 | | Dec 2025 | Product analytics platforms | 40 | 2.9% | 5 | | Jan 2026 | Product analytics platforms | 50 | 3.8% | 5 | | Feb 2026 | Product analytics platforms | 60 | 5.5% | 5 | | Mar 2026 | Product analytics platforms | 50 | 3.5% | 5 | | Apr 2026 | Product analytics platforms | 70 | 6.1% | 5 | | May 2026 | Product analytics platforms | 70 | 5.1% | 5 | | Jun 2026 | Product analytics platforms | 70 | 3.9% | 5 | | Jul 2026 | Product analytics platforms | 50 | 3.4% | 5 | | Aug 2026 | Product analytics platforms | 50 | 3.6% | 5 | | Sep 2026 | Product analytics platforms | 70 | 4.8% | 5 | | Oct 2025 | Digital experience analytics platforms | 40 | 4.2% | 5 | | Nov 2025 | Digital experience analytics platforms | 50 | 5.7% | 4 | | Dec 2025 | Digital experience analytics platforms | 40 | 5.9% | 4 | | Jan 2026 | Digital experience analytics platforms | 50 | 5.7% | 3 | | Feb 2026 | Digital experience analytics platforms | 60 | 6.5% | 3 | | Mar 2026 | Digital experience analytics platforms | 50 | 4.8% | 3 | | Apr 2026 | Digital experience analytics platforms | 70 | 6% | 3 | | May 2026 | Digital experience analytics platforms | 70 | 7% | 3 | | Jun 2026 | Digital experience analytics platforms | 70 | 5.8% | 3 | | Jul 2026 | Digital experience analytics platforms | 50 | 4.6% | 3 | | Aug 2026 | Digital experience analytics platforms | 50 | 4.3% | 3 | | Sep 2026 | Digital experience analytics platforms | 70 | 6.9% | 3 | ## How are Contentsquare’s branded searches counted? Brandwave collects information about searches that people make online using Contentsquare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “contentsquare” - “contentsquare analytics” ## Which heatmap and session replay tools compete with Contentsquare? - [PostHog](/demand/nz/brands/posthog): Head-to-head: /demand/nz/compare/contentsquare-vs-posthog - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity): Head-to-head: /demand/nz/compare/contentsquare-vs-microsoft-clarity - [Hotjar](/demand/nz/brands/hotjar): Head-to-head: /demand/nz/compare/contentsquare-vs-hotjar - [Lucky Orange](/demand/nz/brands/lucky-orange): Head-to-head: /demand/nz/compare/contentsquare-vs-lucky-orange - [Fullstory](/demand/nz/brands/fullstory): Head-to-head: /demand/nz/compare/contentsquare-vs-fullstory - [Mouseflow](/demand/nz/brands/mouseflow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Contentsquare: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/contentsquare This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/contentsquare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.