--- title: "Confluence: search popularity in New Zealand" description: "Confluence provides tools to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/confluence" publisher: "Brandwave" --- # Confluence: search popularity in New Zealand Confluence provides tools to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Confluence - **Owned by**: Atlassian - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among internal knowledge management platforms**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Internal knowledge management platforms | 3 | 8.9% | 3.6K | | Process documentation platforms | 2 | 15.7% | 3.6K | - [Internal knowledge management platforms](/demand/nz/categories/nz-internal-knowledge-management-platforms) - [Process documentation platforms](/demand/nz/categories/nz-process-documentation-platforms) ## Top internal knowledge management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Confluence appeared in all five answers. Confluence is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Confluence | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Notion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SharePoint | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Guru | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Slab | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internal knowledge management platforms - Asked ChatGPT "Which internal knowledge management platform should I use in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru - Asked ChatGPT "What are the best internal knowledge management platforms in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru, 5. Document360, 6. Slab - Asked ChatGPT "What's the best internal knowledge management platform in New Zealand for team knowledge?": 1. Notion, 2. Confluence, 3. SharePoint, 4. Guru - Searched Google, AI Overview "knowledge management platform": 1. Confluence, 2. Notion, 3. Guru, 4. Document360 - Searched Google, AI Overview "internal knowledge base": 1. Notion, 2. Confluence, 3. Document360 Not named in any answer: Nuclino. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Confluence changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Confluence in New Zealand fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand decreased from 9.8% to 8.9%. - Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.1% in February 2026. - Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand decreased from 17.8% to 15.7%. - Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.8% in February 2026. ## How did search popularity change for New Zealand internal knowledge management platforms in September 2026? - In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches. - In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%. - In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%. - In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%. - Estimated monthly branded searches for Nuclino in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026. - Estimated monthly branded searches for Document360 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## How did search popularity change for New Zealand process documentation platforms in September 2026? - In September 2026, Guidde gained share of searches among process documentation platforms in New Zealand, from 13.2% to 15.7%. - In September 2026, Notion lost share of searches among process documentation platforms in New Zealand, from 69.6% to 67.6%. - In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand. - In September 2026, Iorad rose from 9th to 8th among process documentation platforms in New Zealand. - In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand. - In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Internal knowledge management platforms | 4.4K | 9.8% | 3 | | Nov 2025 | Internal knowledge management platforms | 4.4K | 11.6% | 3 | | Dec 2025 | Internal knowledge management platforms | 2.9K | 10.2% | 3 | | Jan 2026 | Internal knowledge management platforms | 3.6K | 9.4% | 3 | | Feb 2026 | Internal knowledge management platforms | 3.6K | 8.1% | 3 | | Mar 2026 | Internal knowledge management platforms | 4.4K | 8.9% | 3 | | Apr 2026 | Internal knowledge management platforms | 3.6K | 8.3% | 3 | | May 2026 | Internal knowledge management platforms | 4.4K | 9.8% | 3 | | Jun 2026 | Internal knowledge management platforms | 4.4K | 9.9% | 3 | | Jul 2026 | Internal knowledge management platforms | 3.6K | 8.3% | 3 | | Aug 2026 | Internal knowledge management platforms | 4.4K | 9.8% | 3 | | Sep 2026 | Internal knowledge management platforms | 3.6K | 8.9% | 3 | | Oct 2025 | Process documentation platforms | 4.4K | 17.8% | 2 | | Nov 2025 | Process documentation platforms | 4.4K | 20.6% | 2 | | Dec 2025 | Process documentation platforms | 2.9K | 17.3% | 2 | | Jan 2026 | Process documentation platforms | 3.6K | 15% | 2 | | Feb 2026 | Process documentation platforms | 3.6K | 12.8% | 2 | | Mar 2026 | Process documentation platforms | 4.4K | 15% | 2 | | Apr 2026 | Process documentation platforms | 3.6K | 15.3% | 2 | | May 2026 | Process documentation platforms | 4.4K | 17.8% | 2 | | Jun 2026 | Process documentation platforms | 4.4K | 17.8% | 2 | | Jul 2026 | Process documentation platforms | 3.6K | 15.1% | 2 | | Aug 2026 | Process documentation platforms | 4.4K | 16.2% | 2 | | Sep 2026 | Process documentation platforms | 3.6K | 15.7% | 2 | ## How are Confluence’s branded searches counted? Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “confluence” ## Which internal knowledge management platforms compete with Confluence? - [SharePoint](/demand/nz/brands/sharepoint): Head-to-head: /demand/nz/compare/confluence-vs-sharepoint - [Notion](/demand/nz/brands/notion): Head-to-head: /demand/nz/compare/confluence-vs-notion - [Slab](/demand/nz/brands/slab): Head-to-head: /demand/nz/compare/confluence-vs-slab - [Guru](/demand/nz/brands/guru): Head-to-head: /demand/nz/compare/confluence-vs-guru - [Nuclino](/demand/nz/brands/nuclino): Head-to-head: /demand/nz/compare/confluence-vs-nuclino - [Document360](/demand/nz/brands/document360) ## Who owns Confluence? Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Bitbucket Pipelines and Jira Service Management, owned by the same company, in New Zealand. - [Atlassian](/demand/nz/companies/atlassian): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Confluence? Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Bitbucket Pipelines and Jira Service Management, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Confluence: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/confluence This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/confluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.