---
title: "Concept2: search popularity and Share of Search in New Zealand"
description: "Concept2 makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/concept2"
publisher: "Brandwave"
---

# Concept2: search popularity and Share of Search in New Zealand

Concept2 makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Concept2
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home fitness equipment brands**: 43.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home fitness equipment brands | 1 | 43.6% | 3.6K |

- [Home fitness equipment brands](/demand/nz/categories/nz-fitness-equipment-brands)

## How has branded search demand for Concept2 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Concept2 in New Zealand rose from 1.8K to 3.6K.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand increased from 26.7% to 43.6%.
- Across the 11 months ending August 2026, Concept2 rose from 2nd to 1st among home fitness equipment brands in New Zealand.

## How did search popularity change for New Zealand home fitness equipment brands in August 2026?

- In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.
- In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.
- In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.
- In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.
- In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.
- Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home fitness equipment brands | 1.8K | 26.7% | 2 |
| Nov 2025 | Home fitness equipment brands | 1.9K | 31.7% | 2 |
| Dec 2025 | Home fitness equipment brands | 2.1K | 36.4% | 1 |
| Jan 2026 | Home fitness equipment brands | 2.7K | 35.6% | 1 |
| Feb 2026 | Home fitness equipment brands | 2.6K | 36.7% | 1 |
| Mar 2026 | Home fitness equipment brands | 2.6K | 34.9% | 1 |
| Apr 2026 | Home fitness equipment brands | 2.5K | 30% | 1 |
| May 2026 | Home fitness equipment brands | 3K | 33.6% | 1 |
| Jun 2026 | Home fitness equipment brands | 3.8K | 40.7% | 1 |
| Jul 2026 | Home fitness equipment brands | 3.9K | 42.1% | 1 |
| Aug 2026 | Home fitness equipment brands | 3.6K | 43.6% | 1 |
| Sep 2026 | Home fitness equipment brands | — | — | — |

## How is Concept2 measured?

Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “concept 2 rower”
- “concept 2 rower erg”
- “concept 2 rower for sale”
- “concept2”
- “concept2 bikeerg”
- “concept2 com”
- “concept2 exercise bike”
- “concept2 model d indoor rowing machine with pm5 display”
- “concept2 new zealand”
- “concept2 nz”
- “concept2 online”
- “concept2 rower”
- “concept2 rowerg”
- “concept2 rowerg rowing machine”
- “concept2 skierg 2”
- “concept2 skierg with pm5”
- “concept2 treadmill”

## Which home fitness equipment brands compete with Concept2?

- [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/concept2-vs-peloton
- [Technogym](/demand/nz/brands/technogym): Head-to-head: /demand/nz/compare/concept2-vs-technogym
- [NordicTrack](/demand/nz/brands/nordictrack): Head-to-head: /demand/nz/compare/concept2-vs-nordictrack
- [Rogue Fitness](/demand/nz/brands/rogue-fitness): Head-to-head: /demand/nz/compare/concept2-vs-rogue-fitness
- [Lifespan Fitness](/demand/nz/brands/lifespan-fitness): Head-to-head: /demand/nz/compare/concept2-vs-lifespan-fitness

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Concept2: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/concept2

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/concept2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.