---
title: "Columbia: search popularity and Share of Search in New Zealand"
description: "Columbia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/columbia"
publisher: "Brandwave"
---

# Columbia: search popularity and Share of Search in New Zealand

Columbia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Columbia
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among outdoor clothing brands**: 0.92%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outdoor clothing brands | 8 | 0.92% | 2.9K |

- [Outdoor clothing brands](/demand/nz/categories/nz-outdoor-clothing-brands)

## How has branded search demand for Columbia changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Columbia in New Zealand rose from 1.2K to 2.9K.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.41% in November 2025.
- Across the 11 months ending August 2026, Columbia rose from 9th to 8th among outdoor clothing brands in New Zealand.

## How did search popularity change for New Zealand outdoor clothing brands in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
- In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
- In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.
- In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.
- Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
- Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outdoor clothing brands | 1.2K | 0.49% | 9 |
| Nov 2025 | Outdoor clothing brands | 1.3K | 0.41% | 9 |
| Dec 2025 | Outdoor clothing brands | 1.5K | 0.43% | 9 |
| Jan 2026 | Outdoor clothing brands | 1.8K | 0.58% | 9 |
| Feb 2026 | Outdoor clothing brands | 1.7K | 0.65% | 9 |
| Mar 2026 | Outdoor clothing brands | 1.9K | 0.63% | 9 |
| Apr 2026 | Outdoor clothing brands | 2.6K | 0.72% | 9 |
| May 2026 | Outdoor clothing brands | 5.2K | 1.5% | 8 |
| Jun 2026 | Outdoor clothing brands | 6.8K | 1.7% | 8 |
| Jul 2026 | Outdoor clothing brands | 4.6K | 1.2% | 8 |
| Aug 2026 | Outdoor clothing brands | 2.9K | 0.92% | 8 |
| Sep 2026 | Outdoor clothing brands | — | — | — |

## How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “columbia benton springs fleece jacket”
- “columbia clothing”
- “columbia fleece jacket”
- “columbia jacket”
- “columbia mens watertight ii jacket”
- “columbia nz”
- “columbia rain jacket”
- “columbia ski jacket”
- “columbia sportswear”
- “columbia sportswear fleece”
- “columbia watertight 2 jacket”
- “columbia womens benton springs full zip fleece jacket”
- “puffy columbia jacket”

## Which outdoor clothing brands compete with Columbia?

- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Patagonia](/demand/nz/brands/patagonia)
- [Swanndri](/demand/nz/brands/swanndri)
- [Arc'teryx](/demand/nz/brands/arcteryx): Head-to-head: /demand/nz/compare/arcteryx-vs-columbia
- [The North Face](/demand/nz/brands/the-north-face): Head-to-head: /demand/nz/compare/columbia-vs-the-north-face
- [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/columbia-vs-icebreaker
- [Earth Sea Sky](/demand/nz/brands/earth-sea-sky): Head-to-head: /demand/nz/compare/columbia-vs-earth-sea-sky
- [Rab](/demand/nz/brands/rab): Head-to-head: /demand/nz/compare/columbia-vs-rab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Columbia: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/columbia

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.