--- title: "Colgate Optic White: search popularity and Share of Search in New Zealand" description: "Colgate Optic White makes teeth whitening products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/colgate-optic-white" publisher: "Brandwave" --- # Colgate Optic White: search popularity and Share of Search in New Zealand Colgate Optic White makes teeth whitening products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Colgate Optic White - **Owned by**: Colgate - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among teeth whitening brands**: 29.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teeth whitening brands | 2 | 29.9% | 5.2K | - [Teeth whitening brands](/demand/nz/categories/nz-teeth-whitening-brands) ## How has branded search demand for Colgate Optic White changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Colgate Optic White in New Zealand rose from 1.5K to 5.2K. - Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand increased from 13.3% to 29.9%. - Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 29.9% in August 2026 and was lowest at 8.1% in November 2025. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%. - In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%. - In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%. - Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Teeth whitening brands | 1.5K | 13.3% | 2 | | Nov 2025 | Teeth whitening brands | 1.3K | 8.1% | 3 | | Dec 2025 | Teeth whitening brands | 1K | 10.4% | 3 | | Jan 2026 | Teeth whitening brands | 1.4K | 14% | 3 | | Feb 2026 | Teeth whitening brands | 1.4K | 17.7% | 3 | | Mar 2026 | Teeth whitening brands | 1.8K | 17% | 3 | | Apr 2026 | Teeth whitening brands | 1.7K | 18.5% | 3 | | May 2026 | Teeth whitening brands | 2.4K | 16% | 2 | | Jun 2026 | Teeth whitening brands | 2.8K | 19.8% | 2 | | Jul 2026 | Teeth whitening brands | 3.4K | 22.3% | 2 | | Aug 2026 | Teeth whitening brands | 5.2K | 29.9% | 2 | | Sep 2026 | Teeth whitening brands | — | — | — | ## How is Colgate Optic White measured? Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “colgate optic white advanced toothpaste” - “colgate optic white mouth wash” - “colgate optic white near me” - “colgate optic white nz” - “colgate optic white paste” - “colgate optic white pro series teeth whitening toothpaste” - “colgate optic white pro series toothpaste” - “colgate optic white pro series whitening toothpaste” - “colgate optic white proseries” - “colgate optic white renewal” - “colgate optic white renewal toothpaste” - “colgate optic white teeth whitening” - “colgate optic white whitening kit” - “colgate optic white whitening strips” - “colgateopticwhite” - “optic white” - “optic white proseries” - “optic white toothpaste” ## Which teeth whitening brands compete with Colgate Optic White? - [Hismile](/demand/nz/brands/hismile): Head-to-head: /demand/nz/compare/colgate-optic-white-vs-hismile - [Crest 3D White](/demand/nz/brands/crest-3d-white): Head-to-head: /demand/nz/compare/colgate-optic-white-vs-crest-3d-white - [White Glo](/demand/nz/brands/white-glo): Head-to-head: /demand/nz/compare/colgate-optic-white-vs-white-glo ## Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in New Zealand. - [Colgate](/demand/nz/companies/colgate): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Colgate Optic White: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/colgate-optic-white This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/colgate-optic-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.