---
title: "Coldrex: search popularity and Share of Search in New Zealand"
description: "Coldrex makes cold and flu remedies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/coldrex"
publisher: "Brandwave"
---

# Coldrex: search popularity and Share of Search in New Zealand

Coldrex makes cold and flu remedies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coldrex
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cold and flu brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cold and flu brands | 5 | 1.1% | 370 |

- [Cold and flu brands](/demand/nz/categories/nz-cold-and-flu-brands)

## How has branded search demand for Coldrex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Coldrex in New Zealand rose from 240 to 370.
- Across the 11 months ending August 2026, Coldrex’s estimated Share of Search among cold and flu brands in New Zealand decreased from 1.7% to 1.1%.

## How did search popularity change for New Zealand cold and flu brands in August 2026?

- In August 2026, Lemsip overtook Sudafed to take the highest estimated Share of Search among cold and flu brands in New Zealand, at 28.5%.
- In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
- In August 2026, Sudafed lost estimated Share of Search among cold and flu brands in New Zealand, from 31.6% to 28.2%.
- Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.
- Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cold and flu brands | 240 | 1.7% | 5 |
| Nov 2025 | Cold and flu brands | 110 | 1.1% | 5 |
| Dec 2025 | Cold and flu brands | 140 | 1.4% | 5 |
| Jan 2026 | Cold and flu brands | 100 | 1.2% | 5 |
| Feb 2026 | Cold and flu brands | 160 | 1.4% | 5 |
| Mar 2026 | Cold and flu brands | 250 | 1.5% | 5 |
| Apr 2026 | Cold and flu brands | 230 | 1.8% | 5 |
| May 2026 | Cold and flu brands | 390 | 2% | 5 |
| Jun 2026 | Cold and flu brands | 330 | 1.7% | 5 |
| Jul 2026 | Cold and flu brands | 360 | 1.5% | 5 |
| Aug 2026 | Cold and flu brands | 370 | 1.1% | 5 |
| Sep 2026 | Cold and flu brands | — | — | — |

## How is Coldrex measured?

Brandwave collects information about searches that people make online using Coldrex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coldrex”
- “coldrex cold and flu”
- “coldrex cough”
- “coldrex day and night”

## Which cold and flu brands compete with Coldrex?

- [Lemsip](/demand/nz/brands/lemsip): Head-to-head: /demand/nz/compare/coldrex-vs-lemsip
- [Sudafed](/demand/nz/brands/sudafed): Head-to-head: /demand/nz/compare/coldrex-vs-sudafed
- [Strepsils](/demand/nz/brands/strepsils): Head-to-head: /demand/nz/compare/coldrex-vs-strepsils
- [Vicks](/demand/nz/brands/vicks): Head-to-head: /demand/nz/compare/coldrex-vs-vicks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Coldrex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/coldrex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coldrex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.