---
title: "Coca-Cola: search popularity and Share of Search in New Zealand"
description: "Coca-Cola is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/coca-cola"
publisher: "Brandwave"
---

# Coca-Cola: search popularity and Share of Search in New Zealand

Coca-Cola is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coca-Cola
- **Owned by**: The Coca-Cola Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among soft drink brands**: 54.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soft drink brands | 1 | 54.8% | 28.2K |

- [Soft drink brands](/demand/nz/categories/nz-soft-drink-brands)

## How has branded search demand for Coca-Cola changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Coca-Cola in New Zealand rose from 24.4K to 28.2K.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand increased from 53.9% to 54.8%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand peaked at 59.5% in December 2025 and was lowest at 53.9% in October 2025.

## How did search popularity change for New Zealand soft drink brands in August 2026?

- In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.
- In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%.
- Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026.
- Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026.
- Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soft drink brands | 24.4K | 53.9% | 1 |
| Nov 2025 | Soft drink brands | 32.7K | 57.1% | 1 |
| Dec 2025 | Soft drink brands | 32.3K | 59.5% | 1 |
| Jan 2026 | Soft drink brands | 26K | 55.1% | 1 |
| Feb 2026 | Soft drink brands | 24.4K | 55.1% | 1 |
| Mar 2026 | Soft drink brands | 28.1K | 54.4% | 1 |
| Apr 2026 | Soft drink brands | 23.4K | 54.3% | 1 |
| May 2026 | Soft drink brands | 26.3K | 56.1% | 1 |
| Jun 2026 | Soft drink brands | 27K | 57.8% | 1 |
| Jul 2026 | Soft drink brands | 25.1K | 54.8% | 1 |
| Aug 2026 | Soft drink brands | 28.2K | 54.8% | 1 |
| Sep 2026 | Soft drink brands | — | — | — |

## How is Coca-Cola measured?

Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coca cola”
- “coca cola 1 5 l”
- “coca cola cans”
- “coca cola christmas in the park”
- “coca cola com”
- “coca cola drink”
- “coca cola logos”
- “coca cola near me”
- “coca cola new zealand”
- “coca cola nz”
- “coca cola online”
- “cocacola”
- “cocacola cans”
- “cocacola drink”
- “cocacola nz”
- “coke”
- “coke 0”
- “coke 1 5 liter”
- “coke bottle”
- “coke can”
- “coke co nz”
- “coke zero cans”
- “diet coke”
- “jack daniel coke”
- “vanilla coke”

## Which soft drink brands compete with Coca-Cola?

- [Pepsi](/demand/nz/brands/pepsi): Head-to-head: /demand/nz/compare/coca-cola-vs-pepsi
- [L&P](/demand/nz/brands/l-and-p): Head-to-head: /demand/nz/compare/coca-cola-vs-l-and-p
- [Bundaberg](/demand/nz/brands/bundaberg): Head-to-head: /demand/nz/compare/bundaberg-vs-coca-cola
- [Schweppes](/demand/nz/brands/schweppes): Head-to-head: /demand/nz/compare/coca-cola-vs-schweppes
- [Karma Drinks](/demand/nz/brands/karma-drinks): Head-to-head: /demand/nz/compare/coca-cola-vs-karma-drinks
- [Phoenix Organic](/demand/nz/brands/phoenix-organic)

## Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P, Powerade and Pump, owned by the same company, in New Zealand.

- [The Coca-Cola Company](/demand/nz/companies/coca-cola-company): Owns 8 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P, Powerade and Pump, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Coca-Cola: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/coca-cola

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coca-cola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.