---
title: "Cobram Estate: search popularity and Share of Search in New Zealand"
description: "Cobram Estate makes cooking oils sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/cobram-estate"
publisher: "Brandwave"
---

# Cobram Estate: search popularity and Share of Search in New Zealand

Cobram Estate makes cooking oils sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cobram Estate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cooking oil brands**: 42.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cooking oil brands | 1 | 42.7% | 410 |

- [Cooking oil brands](/demand/nz/categories/nz-cooking-oil-brands)

## How has branded search demand for Cobram Estate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cobram Estate in New Zealand rose from 250 to 410.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand increased from 28.7% to 42.7%.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand peaked at 60.2% in June 2026 and was lowest at 28.7% in October 2025.
- Across the 11 months ending August 2026, Cobram Estate rose from 3rd to 1st among cooking oil brands in New Zealand.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
- In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
- In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
- In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cooking oil brands | 250 | 28.7% | 3 |
| Nov 2025 | Cooking oil brands | 260 | 42.6% | 1 |
| Dec 2025 | Cooking oil brands | 350 | 48.6% | 1 |
| Jan 2026 | Cooking oil brands | 380 | 43.7% | 1 |
| Feb 2026 | Cooking oil brands | 300 | 41.7% | 1 |
| Mar 2026 | Cooking oil brands | 270 | 36% | 1 |
| Apr 2026 | Cooking oil brands | 210 | 32.3% | 2 |
| May 2026 | Cooking oil brands | 480 | 38.7% | 1 |
| Jun 2026 | Cooking oil brands | 590 | 60.2% | 1 |
| Jul 2026 | Cooking oil brands | 460 | 54.1% | 1 |
| Aug 2026 | Cooking oil brands | 410 | 42.7% | 1 |
| Sep 2026 | Cooking oil brands | — | — | — |

## How is Cobram Estate measured?

Brandwave collects information about searches that people make online using Cobram Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cobram estate”
- “cobram estate extra virgin olive oil”
- “cobram estate oil”
- “cobram estate olive oil”
- “cobramestate”

## Which cooking oil brands compete with Cobram Estate?

- [Lupi](/demand/nz/brands/lupi): Head-to-head: /demand/nz/compare/cobram-estate-vs-lupi
- [Olivado](/demand/nz/brands/olivado): Head-to-head: /demand/nz/compare/cobram-estate-vs-olivado
- [Bertolli](/demand/nz/brands/bertolli): Head-to-head: /demand/nz/compare/bertolli-vs-cobram-estate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cobram Estate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/cobram-estate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cobram-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.