---
title: "Coastlands: search popularity and Share of Search in New Zealand"
description: "Coastlands is a shopping centre in the Wellington region. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/coastlands"
publisher: "Brandwave"
---

# Coastlands: search popularity and Share of Search in New Zealand

Coastlands is a shopping centre in the Wellington region. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coastlands
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington region shopping centres**: 20.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington region shopping centres | 3 | 20.8% | 4.5K |

- [Wellington region shopping centres](/demand/nz/categories/nz-wellington-shopping-centres)

## How has branded search demand for Coastlands changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Coastlands in New Zealand fell from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand decreased from 24.4% to 20.8%.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.6% in July 2026.

## How did search popularity change for New Zealand wellington region shopping centres in August 2026?

- In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%.
- In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.
- In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
- In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington region shopping centres | 5.5K | 24.4% | 3 |
| Nov 2025 | Wellington region shopping centres | 5.5K | 22% | 2 |
| Dec 2025 | Wellington region shopping centres | 10.2K | 22.1% | 3 |
| Jan 2026 | Wellington region shopping centres | 6.8K | 25.4% | 2 |
| Feb 2026 | Wellington region shopping centres | 4.5K | 22% | 3 |
| Mar 2026 | Wellington region shopping centres | 4.5K | 22% | 3 |
| Apr 2026 | Wellington region shopping centres | 5.5K | 19.8% | 4 |
| May 2026 | Wellington region shopping centres | 4.5K | 19.7% | 3 |
| Jun 2026 | Wellington region shopping centres | 4.5K | 21.2% | 3 |
| Jul 2026 | Wellington region shopping centres | 4.5K | 19.6% | 3 |
| Aug 2026 | Wellington region shopping centres | 4.5K | 20.8% | 3 |
| Sep 2026 | Wellington region shopping centres | — | — | — |

## How is Coastlands measured?

Brandwave collects information about searches that people make online using Coastlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coastlands mall”
- “coastlands opening hours”
- “coastlands shops”

## Which wellington region shopping centres compete with Coastlands?

- [North City](/demand/nz/brands/north-city): Head-to-head: /demand/nz/compare/coastlands-vs-north-city
- [Johnsonville Shopping Centre](/demand/nz/brands/johnsonville-shopping-centre): Head-to-head: /demand/nz/compare/coastlands-vs-johnsonville-shopping-centre
- [Westfield Queensgate](/demand/nz/brands/westfield-queensgate): Head-to-head: /demand/nz/compare/coastlands-vs-westfield-queensgate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Coastlands: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/coastlands

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coastlands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.