--- title: "Coastguard NZ: search popularity in New Zealand" description: "Coastguard NZ provides volunteer search and rescue at sea. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/coastguard-nz" publisher: "Brandwave" --- # Coastguard NZ: search popularity in New Zealand Coastguard NZ provides volunteer search and rescue at sea. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coastguard NZ - **Owned by**: Coastguard New Zealand - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ambulance and rescue charities**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ambulance and rescue charities | 4 | 9.1% | 1.6K | - [Ambulance and rescue charities](/demand/nz/categories/nz-ambulance-and-rescue-charities) ## Top ambulance and rescue charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St John | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wellington Free Ambulance | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Westpac Rescue Helicopter | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coastguard NZ | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Surf Life Saving NZ | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ambulance and rescue charities - Asked ChatGPT "Which ambulance and rescue charity should I join in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Coastguard NZ - Asked ChatGPT "What are the best ambulance and rescue charities in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Surf Life Saving NZ, 4. Westpac Rescue Helicopter - Asked ChatGPT "What's the best ambulance and rescue charity in New Zealand for community support?": 1. St John, 2. Wellington Free Ambulance, 3. Westpac Rescue Helicopter, 4. Coastguard NZ - Searched Google, AI Overview "rescue charity nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Coastguard NZ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Coastguard NZ in New Zealand fell from 2.4K to 1.6K. - Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 13.3% to 9.1%. - Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 24.3% in December 2025 and was lowest at 8.6% in August 2026. - Across the 12 months ending September 2026, Coastguard NZ fell from 3rd to 4th among ambulance and rescue charities in New Zealand. ## How did search popularity change for New Zealand ambulance and rescue charities in September 2026? - In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%. - In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%. - In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%. - Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ambulance and rescue charities | 2.4K | 13.3% | 3 | | Nov 2025 | Ambulance and rescue charities | 3.1K | 15.6% | 3 | | Dec 2025 | Ambulance and rescue charities | 4.2K | 24.3% | 2 | | Jan 2026 | Ambulance and rescue charities | 3.9K | 19.4% | 2 | | Feb 2026 | Ambulance and rescue charities | 2.8K | 15.4% | 2 | | Mar 2026 | Ambulance and rescue charities | 2K | 11.3% | 4 | | Apr 2026 | Ambulance and rescue charities | 1.9K | 11.4% | 2 | | May 2026 | Ambulance and rescue charities | 1.6K | 9.5% | 4 | | Jun 2026 | Ambulance and rescue charities | 1.8K | 10.9% | 3 | | Jul 2026 | Ambulance and rescue charities | 1.5K | 9.1% | 4 | | Aug 2026 | Ambulance and rescue charities | 1.5K | 8.6% | 4 | | Sep 2026 | Ambulance and rescue charities | 1.6K | 9.1% | 4 | ## How are Coastguard NZ’s branded searches counted? Brandwave collects information about searches that people make online using Coastguard NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coastguard membership” - “coastguard membership nz” - “coastguard nz” - “coastguard nz app” - “coastguard nz logo” - “coastguard nz membership” - “coastguard taranaki” - “coastguard volunteer nz” - “join coastguard nz” - “nz coastguard membership” - “volunteer coastguard nz” - “wanganui coastguard” ## Which ambulance and rescue charities compete with Coastguard NZ? - [St John](/demand/nz/brands/st-john): Head-to-head: /demand/nz/compare/coastguard-nz-vs-st-john - [Wellington Free Ambulance](/demand/nz/brands/wellington-free-ambulance): Head-to-head: /demand/nz/compare/coastguard-nz-vs-wellington-free-ambulance - [Surf Life Saving NZ](/demand/nz/brands/surf-life-saving-nz): Head-to-head: /demand/nz/compare/coastguard-nz-vs-surf-life-saving-nz - [Westpac Rescue Helicopter](/demand/nz/brands/westpac-rescue-helicopter): Head-to-head: /demand/nz/compare/coastguard-nz-vs-westpac-rescue-helicopter ## Who owns Coastguard NZ? Coastguard NZ is owned by Coastguard New Zealand. Brandwave does not track any other brands owned by Coastguard New Zealand. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Coastguard NZ? Coastguard NZ is owned by Coastguard New Zealand. Brandwave does not track any other brands owned by Coastguard New Zealand. ## Cite this page Brandwave. "Coastguard NZ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/coastguard-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coastguard-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.