--- title: "Coach: search popularity and Share of Search in New Zealand" description: "Coach is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/coach" publisher: "Brandwave" --- # Coach: search popularity and Share of Search in New Zealand Coach is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coach - **Owned by**: Tapestry - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among handbag brands**: 22.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handbag brands | 2 | 22.7% | 32.9K | - [Handbag brands](/demand/nz/categories/nz-handbag-brands) ## How has branded search demand for Coach changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Coach in New Zealand rose from 16.5K to 32.9K. - Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand increased from 13.1% to 22.7%. - Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand peaked at 23.9% in July 2026 and was lowest at 12.4% in November 2025. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%. - In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%. - In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%. - In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handbag brands | 16.5K | 13.1% | 2 | | Nov 2025 | Handbag brands | 19.7K | 12.4% | 4 | | Dec 2025 | Handbag brands | 28.2K | 16.6% | 2 | | Jan 2026 | Handbag brands | 23.6K | 16.9% | 2 | | Feb 2026 | Handbag brands | 18.7K | 16.6% | 2 | | Mar 2026 | Handbag brands | 21K | 17.1% | 2 | | Apr 2026 | Handbag brands | 23.8K | 19.1% | 2 | | May 2026 | Handbag brands | 25.8K | 18.8% | 2 | | Jun 2026 | Handbag brands | 35.1K | 23.2% | 2 | | Jul 2026 | Handbag brands | 33.7K | 23.9% | 2 | | Aug 2026 | Handbag brands | 32.9K | 22.7% | 2 | | Sep 2026 | Handbag brands | — | — | — | ## How is Coach measured? Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coach bag” - “coach cross bag” - “coach handbag” - “coach shoulder bag” - “coach tabby bag” - “coach teri shoulder bag” - “coach tote” - “coach tote bag” - “coach wallet” - “pink bag coach” - “vintage coach bags” ## Which handbag brands compete with Coach? - [Louis Vuitton](/demand/nz/brands/louis-vuitton): Head-to-head: /demand/nz/compare/coach-vs-louis-vuitton - [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/coach-vs-status-anxiety - [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/coach-vs-saben - [Kate Spade](/demand/nz/brands/kate-spade): Head-to-head: /demand/nz/compare/coach-vs-kate-spade - [Longchamp](/demand/nz/brands/longchamp): Head-to-head: /demand/nz/compare/coach-vs-longchamp - [Michael Kors](/demand/nz/brands/michael-kors) - [Mimco](/demand/nz/brands/mimco) ## Who owns Coach? Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, in New Zealand. - [Tapestry](/demand/nz/companies/tapestry): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Coach? Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Coach: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/coach This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/coach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.