---
title: "Clue: search popularity and Share of Search in New Zealand"
description: "A period and cycle tracking app with conception, pregnancy, and perimenopause modes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/clue"
publisher: "Brandwave"
---

# Clue: search popularity and Share of Search in New Zealand

A period and cycle tracking app with conception, pregnancy, and perimenopause modes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Clue
- **Owned by**: BioWink
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among period tracking apps**: 55.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period tracking apps | 1 | 55.2% | 790 |

- [Period tracking apps](/demand/nz/categories/nz-period-tracking-apps)

## How has branded search demand for Clue changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Clue in New Zealand rose from 100 to 790.
- Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand increased from 16.4% to 55.2%.
- Across the 11 months ending August 2026, Clue rose from 4th to 1st among period tracking apps in New Zealand.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
- In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.
- In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period tracking apps | 100 | 16.4% | 4 |
| Nov 2025 | Period tracking apps | 130 | 21.7% | 2 |
| Dec 2025 | Period tracking apps | 130 | 22.8% | 3 |
| Jan 2026 | Period tracking apps | 200 | 23.8% | 2 |
| Feb 2026 | Period tracking apps | 330 | 34.7% | 2 |
| Mar 2026 | Period tracking apps | 410 | 38% | 1 |
| Apr 2026 | Period tracking apps | 410 | 41% | 1 |
| May 2026 | Period tracking apps | 580 | 37.2% | 2 |
| Jun 2026 | Period tracking apps | 720 | 36.7% | 2 |
| Jul 2026 | Period tracking apps | 950 | 49.7% | 1 |
| Aug 2026 | Period tracking apps | 790 | 55.2% | 1 |
| Sep 2026 | Period tracking apps | — | — | — |

## How is Clue measured?

Brandwave collects information about searches that people make online using Clue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “clue app”
- “clue cycle”
- “clue ovulation”
- “clue period tracker”
- “clue period tracker app”

## Which period tracking apps compete with Clue?

- [Flo](/demand/nz/brands/flo): Head-to-head: /demand/nz/compare/clue-vs-flo
- [Stardust](/demand/nz/brands/stardust): Head-to-head: /demand/nz/compare/clue-vs-stardust
- [Natural Cycles](/demand/nz/brands/natural-cycles): Head-to-head: /demand/nz/compare/clue-vs-natural-cycles

## Who owns Clue?

Clue is owned by BioWink. Brandwave does not track any other brands owned by BioWink.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Clue?

Clue is owned by BioWink. Brandwave does not track any other brands owned by BioWink.

## Cite this page

Brandwave. "Clue: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/clue

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/clue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.