---
title: "ClubSpark: search popularity and Share of Search in New Zealand"
description: "ClubSpark is a sports club management platform available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/clubspark"
publisher: "Brandwave"
---

# ClubSpark: search popularity and Share of Search in New Zealand

ClubSpark is a sports club management platform available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ClubSpark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports club management software**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports club management software | 3 | 7.3% | 350 |

- [Sports club management software](/demand/nz/categories/nz-sports-club-management-software)

## How has branded search demand for ClubSpark changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ClubSpark in New Zealand fell from 520 to 350.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand decreased from 10.5% to 7.3%.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.5% in May 2026.

## How did search popularity change for New Zealand sports club management software in August 2026?

- In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.
- In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.
- In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.
- Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports club management software | 520 | 10.5% | 3 |
| Nov 2025 | Sports club management software | 350 | 9% | 3 |
| Dec 2025 | Sports club management software | 210 | 9.3% | 3 |
| Jan 2026 | Sports club management software | 340 | 9.9% | 3 |
| Feb 2026 | Sports club management software | 370 | 8.9% | 3 |
| Mar 2026 | Sports club management software | 320 | 5.5% | 3 |
| Apr 2026 | Sports club management software | 280 | 4.9% | 3 |
| May 2026 | Sports club management software | 250 | 4.5% | 3 |
| Jun 2026 | Sports club management software | 230 | 4.9% | 3 |
| Jul 2026 | Sports club management software | 290 | 6.4% | 3 |
| Aug 2026 | Sports club management software | 350 | 7.3% | 3 |
| Sep 2026 | Sports club management software | — | — | — |

## How is ClubSpark measured?

Brandwave collects information about searches that people make online using ClubSpark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “clubspark”
- “clubspark app”
- “clubspark booking app”
- “clubspark booking system”
- “clubspark coaching app”
- “clubspark membership”
- “clubspark near me”
- “clubspark nz”
- “clubspark tennis”
- “tennis clubspark”
- “www clubspark”

## Which sports club management software compete with ClubSpark?

- [Sporty](/demand/nz/brands/sporty): Head-to-head: /demand/nz/compare/clubspark-vs-sporty
- [Friendly Manager](/demand/nz/brands/friendly-manager): Head-to-head: /demand/nz/compare/clubspark-vs-friendly-manager
- [GameDay](/demand/nz/brands/gameday): Head-to-head: /demand/nz/compare/clubspark-vs-gameday

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ClubSpark: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/clubspark

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/clubspark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.