---
title: "Club Pilates: search popularity and Share of Search in New Zealand"
description: "Club Pilates runs boutique fitness studios in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/club-pilates"
publisher: "Brandwave"
---

# Club Pilates: search popularity and Share of Search in New Zealand

Club Pilates runs boutique fitness studios in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Club Pilates
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among boutique fitness studios**: 0.89%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boutique fitness studios | 5 | 0.89% | 80 |

- [Boutique fitness studios](/demand/nz/categories/nz-boutique-fitness-studios)

## How has branded search demand for Club Pilates changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Club Pilates in New Zealand rose from 70 to 80.
- Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand held steady, from 0.59% to 0.89%.

## How did search popularity change for New Zealand boutique fitness studios in August 2026?

- In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
- In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
- KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
- Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
- Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boutique fitness studios | 70 | 0.59% | 5 |
| Nov 2025 | Boutique fitness studios | 100 | 0.92% | 5 |
| Dec 2025 | Boutique fitness studios | 60 | 0.62% | 5 |
| Jan 2026 | Boutique fitness studios | 90 | 0.67% | 5 |
| Feb 2026 | Boutique fitness studios | 70 | 0.68% | 5 |
| Mar 2026 | Boutique fitness studios | 120 | 1.1% | 5 |
| Apr 2026 | Boutique fitness studios | 80 | 0.8% | 5 |
| May 2026 | Boutique fitness studios | 70 | 0.69% | 5 |
| Jun 2026 | Boutique fitness studios | 80 | 0.85% | 5 |
| Jul 2026 | Boutique fitness studios | 80 | 0.92% | 5 |
| Aug 2026 | Boutique fitness studios | 80 | 0.89% | 5 |
| Sep 2026 | Boutique fitness studios | — | — | — |

## How is Club Pilates measured?

Brandwave collects information about searches that people make online using Club Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “club pilates”
- “club pilates classes”
- “club pilates gym”
- “club pilates near me”
- “club pilates nz”
- “club pilates online”
- “clubpilates”
- “clubpilates near me”

## Which boutique fitness studios compete with Club Pilates?

- [Body Fit Training](/demand/nz/brands/body-fit-training): Head-to-head: /demand/nz/compare/body-fit-training-vs-club-pilates
- [F45 Training](/demand/nz/brands/f45-training): Head-to-head: /demand/nz/compare/club-pilates-vs-f45-training
- [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/club-pilates-vs-kx-pilates
- [Orangetheory Fitness](/demand/nz/brands/orangetheory-fitness): Head-to-head: /demand/nz/compare/club-pilates-vs-orangetheory-fitness

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Club Pilates: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/club-pilates

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/club-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.