---
title: "CleverTap: search popularity in New Zealand"
description: "A customer engagement and retention platform for mobile apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/clevertap"
publisher: "Brandwave"
---

# CleverTap: search popularity in New Zealand

A customer engagement and retention platform for mobile apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: CleverTap
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among customer engagement platforms**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer engagement platforms | 8 | 0.09% | 10 |

- [Customer engagement platforms](/demand/nz/categories/nz-customer-engagement-platforms)

## Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CleverTap did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braze | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| HubSpot | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Klaviyo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Intercom | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Customer.io | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| OneSignal | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Iterable | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Airship | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about customer engagement platforms

- Asked ChatGPT "Which customer engagement platform should I use in New Zealand?": 1. HubSpot, 2. Klaviyo, 3. Intercom
- Asked ChatGPT "What are the best customer engagement platforms in New Zealand?": 1. HubSpot, 2. Intercom, 3. Klaviyo
- Asked ChatGPT "What's the best customer engagement platform in New Zealand for app messaging and campaigns?": 1. Braze, 2. Customer.io, 3. OneSignal, 4. Iterable
- Searched Google, AI Overview "customer engagement platform": 1. Braze, 2. Intercom
- Searched Google, AI Overview "lifecycle marketing platform": 1. Klaviyo, 2. Braze, 3. Customer.io

Not named in any answer: Airship, CleverTap and MoEngage.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for CleverTap changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for CleverTap in New Zealand fell from 20 to 10.
- Across the 12 months ending September 2026, CleverTap fell from 6th to 8th among customer engagement platforms in New Zealand.

## How did search popularity change for New Zealand customer engagement platforms in September 2026?

- In September 2026, Braze rose from 10th to 7th among customer engagement platforms in New Zealand.
- In September 2026, Iterable rose from 5th to 4th among customer engagement platforms in New Zealand.
- In September 2026, MoEngage fell from 8th to 10th among customer engagement platforms in New Zealand.
- In September 2026, CleverTap fell from 7th to 8th among customer engagement platforms in New Zealand.
- In September 2026, Customer.io fell from 4th to 5th among customer engagement platforms in New Zealand.
- Estimated monthly branded searches for HubSpot in New Zealand rose 18.4% over 12 measured months, from 7.1K to 8.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer engagement platforms | 20 | 0.19% | 6 |
| Nov 2025 | Customer engagement platforms | 10 | 0.1% | 8 |
| Dec 2025 | Customer engagement platforms | 10 | 0.15% | 8 |
| Jan 2026 | Customer engagement platforms | 10 | 0.1% | 7 |
| Feb 2026 | Customer engagement platforms | 10 | 0.1% | 7 |
| Mar 2026 | Customer engagement platforms | 30 | 0.25% | 6 |
| Apr 2026 | Customer engagement platforms | 40 | 0.34% | 6 |
| May 2026 | Customer engagement platforms | 10 | 0.08% | 9 |
| Jun 2026 | Customer engagement platforms | 20 | 0.15% | 7 |
| Jul 2026 | Customer engagement platforms | 10 | 0.1% | 9 |
| Aug 2026 | Customer engagement platforms | 20 | 0.17% | 7 |
| Sep 2026 | Customer engagement platforms | 10 | 0.09% | 8 |

## How are CleverTap’s branded searches counted?

Brandwave collects information about searches that people make online using CleverTap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “clevertap”
- “clevertap analytics”
- “clevertap campaign”

## Which customer engagement platforms compete with CleverTap?

- [HubSpot](/demand/nz/brands/hubspot)
- [Klaviyo](/demand/nz/brands/klaviyo)
- [OneSignal](/demand/nz/brands/onesignal)
- [Iterable](/demand/nz/brands/iterable)
- [Customer.io](/demand/nz/brands/customer-io): Head-to-head: /demand/nz/compare/clevertap-vs-customer-io
- [Airship](/demand/nz/brands/airship): Head-to-head: /demand/nz/compare/airship-vs-clevertap
- [Braze](/demand/nz/brands/braze): Head-to-head: /demand/nz/compare/braze-vs-clevertap
- [Intercom](/demand/nz/brands/intercom): Head-to-head: /demand/nz/compare/clevertap-vs-intercom
- [MoEngage](/demand/nz/brands/moengage): Head-to-head: /demand/nz/compare/clevertap-vs-moengage

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "CleverTap: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/clevertap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/clevertap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
