--- title: "Cleaning Buddies: search popularity in New Zealand" description: "Cleaning Buddies is a home cleaning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/cleaning-buddies" publisher: "Brandwave" --- # Cleaning Buddies: search popularity in New Zealand Cleaning Buddies is a home cleaning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cleaning Buddies - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among home cleaning services**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home cleaning services | 5 | 6.3% | 170 | - [Home cleaning services](/demand/nz/categories/nz-home-cleaning-services) ## Top home cleaning services in ChatGPT and Google AI Overviews In three ChatGPT questions, Cleaning Buddies was mentioned in two out of three: in two of the three ChatGPT answers. Cleaning Buddies is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Icon Clean | 1st | 2 of 3 | 2 of 3 | | Cleaning Buddies | 2nd | 2 of 3 | 2 of 3 | | Spruce | 3rd | 3 of 3 | 3 of 3 | | Clean for Good | 4th | 2 of 3 | 2 of 3 | | Absolute Domestics | 5th | 1 of 3 | 1 of 3 | | Maid2Match | 6th | 1 of 3 | 1 of 3 | | CrestClean | Not ranked | 0 of 3 | 0 of 3 | | Jim's Cleaning | Not ranked | 0 of 3 | 0 of 3 | | Cleantastic | Not ranked | 0 of 3 | 0 of 3 | | Spotless Cleaning | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about home cleaning services - Asked ChatGPT "Which home cleaning service should I hire in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce - Asked ChatGPT "What are the best home cleaning services in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce, 4. Clean for Good - Asked ChatGPT "What's the best home cleaning service in New Zealand for regular house cleaning?": 1. Clean for Good, 2. Absolute Domestics, 3. Spruce, 4. Maid2Match Not named in any answer: CrestClean, Jim's Cleaning, Cleantastic and Spotless Cleaning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Cleaning Buddies changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cleaning Buddies in New Zealand rose from 140 to 170. - Across the 12 months ending September 2026, Cleaning Buddies’ share of searches among home cleaning services in New Zealand increased from 4.3% to 6.3%. - Across the 12 months ending September 2026, Cleaning Buddies’ share of searches among home cleaning services in New Zealand peaked at 9.2% in July 2026 and was lowest at 4.3% in October 2025. - Across the 12 months ending September 2026, Cleaning Buddies rose from 7th to 5th among home cleaning services in New Zealand. ## How did search popularity change for New Zealand home cleaning services in September 2026? - In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches. - In September 2026, CrestClean gained share of searches among home cleaning services in New Zealand, from 35.7% to 36.9%. - In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%. - In September 2026, Clean for Good lost share of searches among home cleaning services in New Zealand, from 6.1% to 5.2%. - Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026. - In September 2026, Maid2Match rose from 9th to 8th among home cleaning services in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home cleaning services | 140 | 4.3% | 7 | | Nov 2025 | Home cleaning services | 170 | 5.2% | 5 | | Dec 2025 | Home cleaning services | 210 | 7.2% | 4 | | Jan 2026 | Home cleaning services | 210 | 6.3% | 5 | | Feb 2026 | Home cleaning services | 140 | 5% | 6 | | Mar 2026 | Home cleaning services | 170 | 5.6% | 5 | | Apr 2026 | Home cleaning services | 170 | 6.3% | 6 | | May 2026 | Home cleaning services | 210 | 7.6% | 4 | | Jun 2026 | Home cleaning services | 210 | 7% | 5 | | Jul 2026 | Home cleaning services | 260 | 9.2% | 4 | | Aug 2026 | Home cleaning services | 140 | 5% | 6 | | Sep 2026 | Home cleaning services | 170 | 6.3% | 5 | ## How are Cleaning Buddies’ branded searches counted? Brandwave collects information about searches that people make online using Cleaning Buddies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cleaning buddies” ## Which home cleaning services compete with Cleaning Buddies? - [CrestClean](/demand/nz/brands/crestclean) - [Absolute Domestics](/demand/nz/brands/absolute-domestics): Head-to-head: /demand/nz/compare/absolute-domestics-vs-cleaning-buddies - [Jim's Cleaning](/demand/nz/brands/jims-cleaning): Head-to-head: /demand/nz/compare/cleaning-buddies-vs-jims-cleaning - [Icon Clean](/demand/nz/brands/icon-clean): Head-to-head: /demand/nz/compare/cleaning-buddies-vs-icon-clean - [Clean for Good](/demand/nz/brands/clean-for-good): Head-to-head: /demand/nz/compare/clean-for-good-vs-cleaning-buddies - [Cleantastic](/demand/nz/brands/cleantastic): Head-to-head: /demand/nz/compare/cleaning-buddies-vs-cleantastic - [Maid2Match](/demand/nz/brands/maid2match) - [Spruce](/demand/nz/brands/spruce-cleaning) - [Spotless Cleaning](/demand/nz/brands/spotless-cleaning) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cleaning Buddies: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/cleaning-buddies This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/cleaning-buddies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.