---
title: "Claude: search popularity and Share of Search in New Zealand"
description: "Anthropic's AI assistant for writing, analysis, research, and coding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/claude"
publisher: "Brandwave"
---

# Claude: search popularity and Share of Search in New Zealand

Anthropic's AI assistant for writing, analysis, research, and coding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Claude
- **Owned by**: Anthropic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI chatbots**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI chatbots | 4 | 2.1% | 112K |

- [AI chatbots](/demand/nz/categories/nz-ai-chatbots)

## How has branded search demand for Claude changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Claude in New Zealand rose from 27.8K to 112K.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand increased from 0.62% to 2.1%.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand peaked at 2.5% in April 2026 and was lowest at 0.46% in December 2025.
- Across the 11 months ending August 2026, Claude rose from 5th to 4th among AI chatbots in New Zealand.

## How did search popularity change for New Zealand AI chatbots in August 2026?

- Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
- Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
- Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI chatbots | 27.8K | 0.62% | 5 |
| Nov 2025 | AI chatbots | 22.8K | 0.52% | 5 |
| Dec 2025 | AI chatbots | 15.3K | 0.46% | 5 |
| Jan 2026 | AI chatbots | 23.1K | 0.57% | 5 |
| Feb 2026 | AI chatbots | 42.5K | 0.97% | 4 |
| Mar 2026 | AI chatbots | 114K | 2.1% | 4 |
| Apr 2026 | AI chatbots | 113K | 2.5% | 4 |
| May 2026 | AI chatbots | 138K | 2.5% | 4 |
| Jun 2026 | AI chatbots | 138K | 2.5% | 4 |
| Jul 2026 | AI chatbots | 92.8K | 2.1% | 4 |
| Aug 2026 | AI chatbots | 112K | 2.1% | 4 |
| Sep 2026 | AI chatbots | — | — | — |

## How is Claude measured?

Brandwave collects information about searches that people make online using Claude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ai claude”
- “anthropic claude”
- “claude ai”
- “claude anthropic”
- “claude app”
- “claude chat”

## Which AI chatbots compete with Claude?

- [ChatGPT](/demand/nz/brands/chatgpt): Head-to-head: /demand/nz/compare/chatgpt-vs-claude
- [Google Gemini](/demand/nz/brands/google-gemini): Head-to-head: /demand/nz/compare/claude-vs-google-gemini
- [Microsoft Copilot](/demand/nz/brands/microsoft-copilot): Head-to-head: /demand/nz/compare/claude-vs-microsoft-copilot
- [Perplexity](/demand/nz/brands/perplexity): Head-to-head: /demand/nz/compare/claude-vs-perplexity

## Who owns Claude?

Claude is owned by Anthropic. Brandwave does not track any other brands owned by Anthropic.

- [Anthropic](/demand/nz/companies/anthropic): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Claude?

Claude is owned by Anthropic. Brandwave does not track any other brands owned by Anthropic.

## Cite this page

Brandwave. "Claude: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/claude

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/claude. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.