--- title: "Claude Code: search popularity in New Zealand" description: "Anthropic's agentic coding tool for the terminal, IDEs, desktop, and web. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/claude-code" publisher: "Brandwave" --- # Claude Code: search popularity in New Zealand Anthropic's agentic coding tool for the terminal, IDEs, desktop, and web. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Claude Code - **Owned by**: Anthropic - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among AI coding assistants**: 40.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI coding assistants | 1 | 40.7% | 5.4K | - [AI coding assistants](/demand/nz/categories/nz-ai-coding-assistants) ## Top AI coding assistants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Claude Code appeared in all five answers. Claude Code is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cursor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitHub Copilot | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Claude Code | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OpenAI Codex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Windsurf | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Replit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lovable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI coding assistants - Asked ChatGPT "Which AI coding assistant should I use in New Zealand?": 1. Cursor, 2. Claude Code, 3. GitHub Copilot, 4. OpenAI Codex - Asked ChatGPT "What are the best AI coding assistants in New Zealand?": 1. GitHub Copilot, 2. Cursor, 3. Claude Code, 4. OpenAI Codex, 5. Windsurf - Asked ChatGPT "What's the best AI coding assistant in New Zealand for software development?": 1. Cursor, 2. Claude Code, 3. GitHub Copilot, 4. OpenAI Codex - Searched Google, AI Overview "ai coding assistant": 1. Cursor, 2. GitHub Copilot, 3. Claude Code, 4. Windsurf - Searched Google, AI Overview "ai pair programming": 1. GitHub Copilot, 2. Cursor, 3. Claude Code Not named in any answer: Replit, Lovable and Bolt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Claude Code changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Claude Code in New Zealand rose from 2.9K to 5.4K. - Across the 12 months ending September 2026, Claude Code’s share of searches among AI coding assistants in New Zealand increased from 23.3% to 40.7%. - Across the 12 months ending September 2026, Claude Code’s share of searches among AI coding assistants in New Zealand peaked at 54.5% in March 2026 and was lowest at 23.3% in October 2025. - Across the 12 months ending September 2026, Claude Code rose from 2nd to 1st among AI coding assistants in New Zealand. ## How did search popularity change for New Zealand AI coding assistants in September 2026? - In September 2026, Replit gained share of searches among AI coding assistants in New Zealand, from 24.3% to 28.4%. - In September 2026, Cursor lost share of searches among AI coding assistants in New Zealand, from 9.7% to 7.9%. - In September 2026, Claude Code lost share of searches among AI coding assistants in New Zealand, from 42.2% to 40.7%. - Estimated monthly branded searches for Bolt in New Zealand fell 54.8% over 12 measured months, from 620 to 280 in September 2026. - Estimated monthly branded searches for Windsurf in New Zealand fell 46.7% over 12 measured months, from 300 to 160 in September 2026. - Estimated monthly branded searches for OpenAI Codex in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI coding assistants | 2.9K | 23.3% | 2 | | Nov 2025 | AI coding assistants | 2.9K | 25.4% | 2 | | Dec 2025 | AI coding assistants | 2.9K | 26.4% | 2 | | Jan 2026 | AI coding assistants | 8.1K | 48.3% | 1 | | Feb 2026 | AI coding assistants | 9.9K | 47.6% | 1 | | Mar 2026 | AI coding assistants | 14.8K | 54.5% | 1 | | Apr 2026 | AI coding assistants | 14.8K | 51.9% | 1 | | May 2026 | AI coding assistants | 12.1K | 47.6% | 1 | | Jun 2026 | AI coding assistants | 9.9K | 45% | 1 | | Jul 2026 | AI coding assistants | 6.6K | 43.8% | 1 | | Aug 2026 | AI coding assistants | 6.6K | 42.2% | 1 | | Sep 2026 | AI coding assistants | 5.4K | 40.7% | 1 | ## How are Claude Code’s branded searches counted? Brandwave collects information about searches that people make online using Claude Code’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “claude code” ## Which AI coding assistants compete with Claude Code? - [Replit](/demand/nz/brands/replit): Head-to-head: /demand/nz/compare/claude-code-vs-replit - [GitHub Copilot](/demand/nz/brands/github-copilot): Head-to-head: /demand/nz/compare/claude-code-vs-github-copilot - [Cursor](/demand/nz/brands/cursor): Head-to-head: /demand/nz/compare/claude-code-vs-cursor - [Lovable](/demand/nz/brands/lovable): Head-to-head: /demand/nz/compare/claude-code-vs-lovable - [Bolt](/demand/nz/brands/bolt-new): Head-to-head: /demand/nz/compare/bolt-new-vs-claude-code - [OpenAI Codex](/demand/nz/brands/openai-codex) - [Windsurf](/demand/nz/brands/windsurf) ## Who owns Claude Code? Claude Code is owned by Anthropic. Brandwave also tracks Claude, owned by the same company, in New Zealand. - [Anthropic](/demand/nz/companies/anthropic): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Claude Code? Claude Code is owned by Anthropic. Brandwave also tracks Claude, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Claude Code: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/claude-code This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/claude-code. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.