---
title: "Citizen: search popularity and Share of Search in New Zealand"
description: "Citizen is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/citizen"
publisher: "Brandwave"
---

# Citizen: search popularity and Share of Search in New Zealand

Citizen is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Citizen
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among watch brands**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Watch brands | 5 | 6.8% | 7.3K |

- [Watch brands](/demand/nz/categories/nz-watch-brands)

## How has branded search demand for Citizen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Citizen in New Zealand rose from 6.1K to 7.3K.
- Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand peaked at 8% in May 2026 and was lowest at 6.3% in April 2026.
- Across the 11 months ending August 2026, Citizen rose from 6th to 5th among watch brands in New Zealand.

## How did search popularity change for New Zealand watch brands in August 2026?

- In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
- In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
- In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
- In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
- Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
- Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Watch brands | 6.1K | 6.7% | 6 |
| Nov 2025 | Watch brands | 6.1K | 6.5% | 6 |
| Dec 2025 | Watch brands | 6.5K | 6.4% | 5 |
| Jan 2026 | Watch brands | 7K | 7.7% | 5 |
| Feb 2026 | Watch brands | 6.2K | 7.3% | 5 |
| Mar 2026 | Watch brands | 5.9K | 6.4% | 6 |
| Apr 2026 | Watch brands | 5.7K | 6.3% | 5 |
| May 2026 | Watch brands | 8.5K | 8% | 5 |
| Jun 2026 | Watch brands | 6.7K | 6.5% | 5 |
| Jul 2026 | Watch brands | 6.5K | 6.9% | 5 |
| Aug 2026 | Watch brands | 7.3K | 6.8% | 5 |
| Sep 2026 | Watch brands | — | — | — |

## How is Citizen measured?

Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “citizen automatic watches”
- “citizen dive watch”
- “citizen eco drive watch”
- “citizen eco drive watches ladies”
- “citizen eco drive womens watch”
- “citizen female watch”
- “citizen gents watch”
- “citizen gold watch”
- “citizen nz”
- “citizen quartz watch”
- “citizen titanium watch”
- “citizen watch”
- “citizen watch sale”
- “citizen watches for women”
- “gold citizen watches for men”
- “mens citizen eco drive watch”

## Which watch brands compete with Citizen?

- [Casio](/demand/nz/brands/casio)
- [Seiko](/demand/nz/brands/seiko): Head-to-head: /demand/nz/compare/citizen-vs-seiko
- [Rolex](/demand/nz/brands/rolex): Head-to-head: /demand/nz/compare/citizen-vs-rolex
- [Tissot](/demand/nz/brands/tissot): Head-to-head: /demand/nz/compare/citizen-vs-tissot
- [TAG Heuer](/demand/nz/brands/tag-heuer): Head-to-head: /demand/nz/compare/citizen-vs-tag-heuer
- [Omega](/demand/nz/brands/omega): Head-to-head: /demand/nz/compare/citizen-vs-omega
- [Fossil](/demand/nz/brands/fossil)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Citizen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/citizen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/citizen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.