--- title: "Citation Machine: search popularity and Share of Search in New Zealand" description: "Citation Machine is a citation or reference tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/citation-machine" publisher: "Brandwave" --- # Citation Machine: search popularity and Share of Search in New Zealand Citation Machine is a citation or reference tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Citation Machine - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among citation and reference tools**: 18.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Citation and reference tools | 2 | 18.1% | 6.2K | - [Citation and reference tools](/demand/nz/categories/nz-citation-tools) ## How has branded search demand for Citation Machine changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Citation Machine in New Zealand rose from 5.4K to 6.2K. - Across the 11 months ending August 2026, Citation Machine’s estimated Share of Search among citation and reference tools in New Zealand decreased from 24.5% to 18.1%. - Across the 11 months ending August 2026, Citation Machine’s estimated Share of Search among citation and reference tools in New Zealand peaked at 24.5% in October 2025 and was lowest at 14.3% in December 2025. ## How did search popularity change for New Zealand citation and reference tools in August 2026? - In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%. - In August 2026, MyBib gained estimated Share of Search among citation and reference tools in New Zealand, from 35% to 42.6%. - In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%. - In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%. - In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%. - Estimated monthly branded searches for Scribbr in New Zealand fell 17.1% over 11 measured months, from 6.1K to 5.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Citation and reference tools | 5.4K | 24.5% | 2 | | Nov 2025 | Citation and reference tools | 2K | 15.9% | 4 | | Dec 2025 | Citation and reference tools | 740 | 14.3% | 4 | | Jan 2026 | Citation and reference tools | 970 | 14.3% | 4 | | Feb 2026 | Citation and reference tools | 2.1K | 14.8% | 4 | | Mar 2026 | Citation and reference tools | 9.4K | 22.7% | 2 | | Apr 2026 | Citation and reference tools | 6.3K | 23% | 2 | | May 2026 | Citation and reference tools | 8K | 24.2% | 2 | | Jun 2026 | Citation and reference tools | 4.1K | 19.8% | 3 | | Jul 2026 | Citation and reference tools | 2.7K | 14.3% | 4 | | Aug 2026 | Citation and reference tools | 6.2K | 18.1% | 2 | | Sep 2026 | Citation and reference tools | — | — | — | ## How is Citation Machine measured? Brandwave collects information about searches that people make online using Citation Machine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apa citation machine generator” - “apa free citation machine” - “bibliography citation machine” - “citation machine” - “citation machine chicago” - “citation machine in text” - “citation machine online” - “citation machine reference generator” - “citationmachine” - “citationmachine apa” - “citationmachine net” ## Which citation and reference tools compete with Citation Machine? - [MyBib](/demand/nz/brands/mybib): Head-to-head: /demand/nz/compare/citation-machine-vs-mybib - [Scribbr](/demand/nz/brands/scribbr): Head-to-head: /demand/nz/compare/citation-machine-vs-scribbr - [Zotero](/demand/nz/brands/zotero): Head-to-head: /demand/nz/compare/citation-machine-vs-zotero - [EndNote](/demand/nz/brands/endnote): Head-to-head: /demand/nz/compare/citation-machine-vs-endnote - [Mendeley](/demand/nz/brands/mendeley): Head-to-head: /demand/nz/compare/citation-machine-vs-mendeley ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Citation Machine: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/citation-machine This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/citation-machine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.