--- title: "Cîroc: search popularity in New Zealand" description: "Cîroc makes vodka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ciroc" publisher: "Brandwave" --- # Cîroc: search popularity in New Zealand Cîroc makes vodka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cîroc - **Owned by**: Diageo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among vodka brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vodka brands | 6 | 3.3% | 780 | - [Vodka brands](/demand/nz/categories/nz-vodka-brands) ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cîroc did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Grey Goose | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | 42 Below | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka brand should I buy in New Zealand?": 1. Absolut, 2. Grey Goose - Asked ChatGPT "What are the best vodka brands in New Zealand?": 1. Belvedere, 2. 42 Below - Asked ChatGPT "What's the best vodka brand in New Zealand for a cocktail?": 1. 42 Below, 2. Absolut, 3. Grey Goose - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Smirnoff Not named in any answer: Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Cîroc changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cîroc in New Zealand rose from 710 to 780. - Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in New Zealand peaked at 6.7% in December 2025 and was lowest at 2.8% in July 2026. ## How did search popularity change for New Zealand vodka brands in September 2026? - In September 2026, Belvedere overtook 42 Below to rank 4th among vodka brands in New Zealand, with 5.8% of the searches. - In September 2026, Smirnoff gained share of searches among vodka brands in New Zealand, from 45.8% to 48.6%. - In September 2026, Grey Goose gained share of searches among vodka brands in New Zealand, from 7.7% to 8.6%. - In September 2026, Absolut lost share of searches among vodka brands in New Zealand, from 32.3% to 29.6%. - In September 2026, 42 Below lost share of searches among vodka brands in New Zealand, from 5% to 3.5%. - Estimated monthly branded searches for Stolichnaya in New Zealand fell 20% over 12 measured months, from 200 to 160 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vodka brands | 710 | 3.7% | 6 | | Nov 2025 | Vodka brands | 580 | 3.4% | 6 | | Dec 2025 | Vodka brands | 1.8K | 6.7% | 4 | | Jan 2026 | Vodka brands | 830 | 4.5% | 6 | | Feb 2026 | Vodka brands | 700 | 4.5% | 6 | | Mar 2026 | Vodka brands | 600 | 3.6% | 6 | | Apr 2026 | Vodka brands | 770 | 4.4% | 5 | | May 2026 | Vodka brands | 660 | 3.1% | 6 | | Jun 2026 | Vodka brands | 690 | 3.3% | 6 | | Jul 2026 | Vodka brands | 590 | 2.8% | 6 | | Aug 2026 | Vodka brands | 730 | 3.3% | 6 | | Sep 2026 | Vodka brands | 780 | 3.3% | 6 | ## How are Cîroc’s branded searches counted? Brandwave collects information about searches that people make online using Cîroc’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ciroc” - “ciroc coconut vodka” - “ciroc flavors” - “ciroc pineapple” - “ciroc pineapple vodka” - “ciroc pomegranate” - “ciroc vodka” - “pomegranate ciroc” ## Which vodka brands compete with Cîroc? - [Smirnoff](/demand/nz/brands/smirnoff) - [Absolut](/demand/nz/brands/absolut): Head-to-head: /demand/nz/compare/absolut-vs-ciroc - [Grey Goose](/demand/nz/brands/grey-goose): Head-to-head: /demand/nz/compare/ciroc-vs-grey-goose - [Belvedere](/demand/nz/brands/belvedere): Head-to-head: /demand/nz/compare/belvedere-vs-ciroc - [42 Below](/demand/nz/brands/42-below): Head-to-head: /demand/nz/compare/42-below-vs-ciroc - [Stolichnaya](/demand/nz/brands/stolichnaya): Head-to-head: /demand/nz/compare/ciroc-vs-stolichnaya ## Who owns Cîroc? Cîroc is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's, Guinness, Johnnie Walker, Smirnoff and Tanqueray, owned by the same company, in New Zealand. - [Diageo](/demand/nz/companies/diageo): Owns 13 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cîroc? Cîroc is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's, Guinness, Johnnie Walker, Smirnoff and Tanqueray, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Cîroc: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ciroc This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ciroc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.